Search isn't just Google anymore
What IF Web has joined Otterly's agency partner programme, and as far as we can tell we're the first agency in New Zealand to do it. Otterly is the platform we use to track whether a business actually shows up when people ask AI tools a question, so this is less a badge and more a signal about how we work.
Here's why it matters to you.
Search is splitting into surfaces. There's still Google, but there's also ChatGPT, Google AI Overviews, Perplexity and Copilot, and a growing number of people who ask those tools a question and never click through to a website at all. If your business is the answer and the AI doesn't mention you, you're invisible in a place you can't see.
Otterly is how we measure that. It tracks how often you get mentioned and cited across the major AI engines, who's getting cited instead of you, and whether the work we do shifts those numbers. Being a partner means we're plugged in properly: earlier access, direct support, and a closer read on how AI search is moving month to month.
This sits underneath our AI Search service. We track the real prompts your customers are actually typing, benchmark where you stand today, do the content and authority work to get you cited, then report on whether it worked.
Want to know whether AI tools currently recommend you or your competitors? That's what our free AI Search audit is for. It's the front door, and it's genuinely free.
