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Ongoing Support That Works For You

We’ve Done the Sprint, but What About the Marathon?

Whatever we built first is alive and moving, but the next 42 km are still ahead of you. Well, you don’t have to run that stretch alone!

That’s why we offer ongoing creative support. Think of us as your pacer, on hand for the creative challenges and tasks that come up along the way.

The work doesn't have to be the same shape it was in the first sprint but we can help you build up that brand, punch out those pages and keep pace with you the whole way.

A mockup of the Orana web application
A mockup of the Connect Financial website
Scalecraft tshirt
Two men working at a computer
Ongoing Support

Need a New Landing Page by Friday? Do it Yourself

If you want to, we will give you control and systems to manage your own site because your site shouldn't need us for every new page. We design & develop websites to have a set of on-brand building-block components. Giving our clients the freedom and speed to crank out a new landing page by lunch. And don’t worry, we will make you a video and show you how to do it yourself.

Case Studies

Clients That Continue To Trust What IF Web

From website updates to brand apparel. View a collection of clients that continue working with us on an ongoing basis.

Got a Crazy Idea? We’re All Ears

Reach out, share your story, and Isaac or Tom will get back to you, usually same day. Let’s make some magic together.

Four men posing for a photo in a room with concrete walls and floor, three seated on a blue couch and one standing behind. From left to right on the couch are Jacob in a blue sweater and jeans, Te Manihera in an orange t-shirt and dark pants, and Isaac in a black t-shirt with tattoos on his right forearm wearing brown shoes. Standing behind the couch is Tom, smiling broadly in a light-patterned shirt. Each man has his name written above with an arrow pointing to him.

People Who Asked "What IF?"

"What makes What IF stand out is the ease of collaboration, a really lovely team to work with, who have big bold ideas."

Taegan Baxter

Head of Marketing

"We'd absolutely recommend What IF to other business owners if they're wanting a professional, responsive, can-do developer."

Steve Hooker

CEO

"Working with What IF Web has taught me how to distill really complicated concepts into simple visuals that do a lot more than text."

Addy First

Co-Founder & COO

Frequently Asked Questions About Ongoing Support

Will I be able to make changes to my website myself once it’s live?

Of course. It’s your website after all. Once your Webflow site is live, we’ll transfer full ownership to your personal account so you’re in complete control. Webflow’s CMS is incredibly user-friendly, which is one of the many reasons our clients love it. And, to make things even easier, we’ll also provide training videos so your team can manage updates with confidence. Need extra support? We're here for ad hoc updates and post-launch help, billed hourly.

Do you offer SEO strategy?

We don’t offer full SEO strategy, but we do handle technical SEO. That means we build your site in a way that gives you the best shot at ranking. Fast load times, clean code, and proper structure. Think of it as the trampoline that helps your SEO bounce higher. If you’re running a campaign or hiring an SEO agency later, your site will already be ready to go. We also now offer AI Search as a service.

Can you help us add new pages or features after launch?

Think of us as your website's ride or die team (or, more formally, growth partners). We're not just here to crush bugs; we help your website grow, from new designs to CMS upgrades and integrations.

Can you train my team or help us manage things ourselves?

Every site we launch comes with custom Loom videos, showing your team exactly how to handle the day to day in the CMS. Need a refresher later or something new? Just give us a shout.

Can I evolve the brand with you over time?

Absolutely. A lot of our clients circle back for new extensions to their brand as their business grows and evolves. That work can live inside support hours or be scoped separately depending on size.

Do I need a whole new project if I want bigger changes?

Not always. Most requests like new pages fit inside support hours. If it starts heading toward full rebuild territory, we’ll flag it early and scope it transparently. You’ll always know what’s coming, and stay in control.

How does support pricing work?

It's billed hourly, so you only pay for the time each request takes. There's no fixed monthly retainer to sign up to. Check out our pricing page for current rates.

Do you work on retainers or an hourly basis?

What IF Web works on an hourly, ad-hoc basis for ongoing support. Instead of a fixed monthly retainer, clients pay for the time spent on each request. Response times don't depend on tier. Clients get the same team, and the same speed. Doesn't matter whether they log one hour a month or twenty.