Get Your Business Cited by AI Search

AEO (Answer Engine Optimisation) is about being the clear, extractable answer in features like Google AI Overviews, featured snippets, and voice results. It is mostly about structure. GEO (Generative Engine Optimisation) is broader: being known, trusted, and cited by generative tools like ChatGPT, Perplexity, and Claude when they compose a response, which depends as much on your off-site reputation as your page. They overlap heavily, and as search shifts toward generative answers they are collapsing into the same job.

Honestly, less than most agencies claim. Google and Bing have confirmed they use structured data for rich results and extraction, so it is worth having. But neither ChatGPT nor Perplexity confirms using it, and a controlled 2026 study found adding schema moved their citations close to zero. We recommend schema because it is cheap, low-risk, and helps traditional search, not because it will get you cited by ChatGPT. Anyone promising the latter is ahead of the evidence.

The biggest thing is original content: your own data, first-hand expertise, and a clear point of view, structured so AI can read it easily. Clear headings and proper tables make that easier. Being mentioned on other sites the AI already trusts matters too, so your story matches up wherever it looks.

It behaves much more like SEO than a one-off project. Visibility decays, freshness fades, competitors move, and the engines constantly re-weight what they cite. Keeping traction means an ongoing rhythm: fresh content, steady authority building, monthly measurement, and a re-audit each quarter as both your site and the AI landscape change. That is why we run it as a retainer rather than a set-and-forget job.

With a fixed set of real buyer-question prompts, run every month across ChatGPT, Google AI Overviews, Perplexity and Copilot. For each one we log whether you were mentioned, whether you were cited with a link, how prominently, and which competitors showed up instead. We baseline before making changes and re-measure after, so we can actually prove what moved. Checking a single engine misses most of the picture, since the engines barely agree on who they cite.

It is the slower half of the work, so expect a few months rather than a few weeks before the off-site authority side compounds. On-page fixes that improve how you are extracted can show up faster. This is why we measure from day one and work to a rhythm: you can see progress in the tracking well before it fully matures.

No. Traditional SEO still matters and shares a lot of the same foundations, but AI search is a different game. Domain authority and backlinks carry less weight than they do in classic SEO, especially on Perplexity, while things like entity recognition, extractable structure, and presence on the right third-party platforms matter more. We treat it as a related but distinct discipline.

The unglamorous but essential first step is making sure the AI crawlers are actually allowed in. If your robots.txt blocks bots like GPTBot, ClaudeBot, or PerplexityBot, you are invisible to them no matter how good your content is. Beyond that, fast server response and lean code matter, since AI crawlers time out quickly. Chasing a Core Web Vitals score, though, is not the lever people think it is.