What's a Website That Converts Worth to You?
A website that converts isn't an expense. It's the cheapest salesperson you'll ever hire.
Project Pricing
Most of our work is scoped as a fixed-price project. You tell us what you're after, we scope it properly, and you get a clear number before anything kicks off.
Hourly Rates
Sometimes you've got a site that needs a fix, a page that needs building, or a design that needs finishing, and you just want someone good to pick it up. That's what the hourly rate is for.
NZ $185 /hr
Anyone can build you a website. Fewer can build you a reason to grow.
Most people don't come to us because something looks bad. They come because something's stuck. A CMS that fights them every time they add a page, or a brand that hasn't kept pace with the company it now represents.
We're good at the part that comes after the pretty homepage. The custom builds and integrations that were meant to just work, the brand work that makes you look like the company you've become, and the growing number of buyers who ask ChatGPT before they ever ask Google. That's the work we care about, and it's why we'd rather talk about what it earns you than what it costs.
Frequently Asked Questions
Can you work with our existing brand or site, and does that change the cost?
Absolutely. If your brand is solid and the site just needs to catch up, we build to your existing guidelines. If the site's mostly right and just needs specific work done, that's usually a job for the hourly rate rather than a full project. Not sure which you need? Flick us a message
What's included in a project quote?
Deliverables, timeline, price, and who's doing the work. You'll know exactly what you're getting before making any commitments. We're a small team, so the people you talk to are the ones building it.
How does project pricing work?
Every project is scoped and priced individually, because it depeEvery project is scoped and priced individually, because a simple marketing site and a custom-built platform aren't the same job. You tell us what you need, we come back with a price, a timeline, and what's included. If the scope changes along the way, we'll flag it and talk it through with you first.
How long does it take to design and develop a new website?
Our average project length, including onboarding, content strategy, design, development, and quality assurance/testing, is typically 8–10 weeks. Depending on the scope of your project, this may be longer or shorter. However, if you require a quicker turnaround, we are happy to discuss accelerated project options.
Why should I choose What IF Web over other website agencies?
We're not your average agency. We're small on purpose, so the person you speak to is the one building your site. No middlemen, no solo juniors, just expert craftsmanship and high attention to detail. We're big on communication and we'll tell you straight if something isn't working.
Still Have Questions?
Let’s Build Something Great Together
A rebrand. A new website. A custom app. A better way to show up online. Whatever's next, let's make sure your digital presence is ready for it.
Carepatron
Rebuilt a healthcare SaaS website to scale 10k to 500k monthly sessions
NextMinute
Bringing NextMinute's new brand to life, from website to convention floor
Throughline
A new site for a crisis-support platform trusted by big tech
Orana Car and Truck Rental
A custom vehicle booking system built to scale
How We Can Help
We're a New Zealand creative studio building online presences for companies that are ready to grow.
Marketing Websites
Website design that brings in the right customers and gives bigger buyers a reason to take you seriously. Built to perform, not just to look good.
Branding
Logo design, colour pairing, font selection, and brand storytelling that holds together, so your brand looks like one company across every place a customer meets it.
Web Apps
Portals, booking systems, dashboards, or anything custom for your business. Built for when your needs go beyond what an off-the-shelf website can handle.
AI Search
More and more buyers ask AI before they Google. We make sure your company is the one AI recommends, and the one they trust before they've even reached your site.
Ongoing Support
Launch is the start, not the end. We stay on as the team that knows your site, whether we built it or inherited it, so changes, fixes and new pages don't sit on a list for months waiting for someone to get to them.