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What's a Website That Converts Worth to You?

A website that converts isn't an expense. It's the cheapest salesperson you'll ever hire.

Project Pricing

Most of our work is scoped as a fixed-price project. You tell us what you're after, we scope it properly, and you get a clear number before anything kicks off.

Hourly Rates

Sometimes you've got a site that needs a fix, a page that needs building, or a design that needs finishing, and you just want someone good to pick it up. That's what the hourly rate is for.

NZ $185 /hr

exc GST
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Why go with What IF Web?

Anyone can build you a website. Fewer can build you a reason to grow.

Most people don't come to us because something looks bad. They come because something's stuck. A CMS that fights them every time they add a page, or a brand that hasn't kept pace with the company it now represents.

We're good at the part that comes after the pretty homepage. The custom builds and integrations that were meant to just work, the brand work that makes you look like the company you've become, and the growing number of buyers who ask ChatGPT before they ever ask Google. That's the work we care about, and it's why we'd rather talk about what it earns you than what it costs.

Frequently Asked Questions

How much does a web design company cost in New Zealand?

A professional B2B website typically runs $8,000 to $20,000 with a reputable agency. Template-based builds start lower. Enterprise and custom builds go higher. For a full breakdown, see our website pricing guide.

Can you work with our existing brand or site, and does that change the cost?

Absolutely. If your brand is solid and the site just needs to catch up, we build to your existing guidelines. If the site's mostly right and just needs specific work done, that's usually a job for the hourly rate rather than a full project. Not sure which you need? Flick us a message

What's included in a project quote?

Deliverables, timeline, price, and who's doing the work. You'll know exactly what you're getting before making any commitments. We're a small team, so the people you talk to are the ones building it.

How does project pricing work?

Every project is scoped and priced individually, because a simple marketing site and a custom-built platform aren't the same job. You tell us what you need, we come back with a price, a timeline, and what's included. If the scope changes along the way, we'll flag it and talk it through with you first.

Do you host websites?

Yes and no. If your website is built in Webflow, you don’t need to host with us or any other agency. It’s like a Netflix subscription. Webflow handles the hosting, security, and performance for you. You just pay them directly, and they keep everything running smoothly. For the occasional WordPress site or Vue app, yes, we do offer hosting solutions. We’ll set you up with something solid and secure.

Do you need a deposit, and how does payment work?

Yes. We take a deposit before work starts to secure your spot in the schedule, and the balance is split across the project as set out in your quote. The exact breakdown depends on the size of the build, and it is all agreed up front so there are no surprises later.

How much does a custom web application cost?

More than a website, and it varies a lot with scope. The price is driven by how much custom logic, how many user types, and how complex the data and integrations are. A simple internal tool is a different conversation to a multi-sided booking platform. We scope each build properly and quote it, rather than pretending there is a one-size number.

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Let’s Build Something Great Together

A rebrand. A new website. A custom app. A better way to show up online. Whatever's next, let's make sure your digital presence is ready for it.