A Marketing Website Built to Pull Its Weight
Website design that brings in the right customers and gives bigger buyers a reason to take you seriously. Built to perform, not just to look good.
The Whole Marketing Website, Handled
A marketing website has one job, which is to turn the people who land on it into people who get in touch. Most of them do not, because the strategy was an afterthought and the build was handed off to whoever was free.
We take the lot: the thinking up front, the design, and the structure underneath that keeps it fast. One team, start to finish, so nothing gets lost in a handoff.
Everything That Goes Into a Site Worth Visiting
From wireframes and content planning through to UI design, animation, and a CMS your team can actually run, here is what sits under a marketing website build with us.
Our Process
Onboarding
We’ll kick things off by setting up communication channels and guiding you through our workflows to ensure a smooth project ahead.
Strategy
Through thorough research, we dive deep into understanding your business, target audience, and competitors, mapping out the perfect website structure to exceed your goals.
Design
We’ll craft a visually stunning, engaging website design in Figma that captures your brand’s essence and resonates with your audience.
Development
Your designs come to life online as we build a responsive, intuitive website that’s simple to manage, optimised for performance, and scalable for future growth.
Quality Assurance
Every website goes through rigorous testing to iron out any bugs, implement final changes, and ensure seamless functionality and experience across all devices.
Marketing websites we have actually shipped
Real businesses, real briefs, and the sites we built to move them forward. Have a look at what this turns into.
Carepatron
Rebuilt a healthcare SaaS platform to scale 10k to 500k monthly sessions
Throughline
A new site for a crisis-support platform trusted by big tech
Orana Car and Truck Rental
A future proof bespoke vehicle rental system for Orana
Waitangi Treaty Grounds
Rebuilt the website for one of New Zealand's most significant places
Let’s Build Something Great Together
A rebrand. A new website. A custom app. A better way to show up online. Whatever's next, let's make sure your digital presence is ready for it.
Build a marketing website that earns its place
Your website is usually the first real impression someone gets of your business. A slow, confusing one that buries the point is a strange thing to lead with.
We design and build marketing websites for businesses in New Zealand and well beyond it, from Christchurch to California. The work starts with strategy: who you are talking to, what they need to see, and how to move them toward getting in touch. Then we design it properly and hand you a site your team can run without ringing a developer every time a comma needs changing.
We have taken a client from 10k to 450k monthly sessions and built platforms running across 24 languages. The work tends to speak for itself, which suits us, because we would rather build than boast.
People Like You Who Asked Themselves “What IF ?”
"I approached Isaac on behalf of our organisation after we were experiencing bandwith issues that resulted in large bills each month. Isaac quickly identified the problem and sorted it out for us immediately, resulting in our monthly bills being cut in half."
"We were blown away by Isaac and the team who worked on our project. Super responsive, helpful and a tightly run ship, will definitely work with again."
"I've worked with many developers over the years; these guys were one of the easiest and communicated better than anyone I've ever seen."
"They produced A+ outcomes within the timeline and budget agreed upon. I highly recommend them to anyone needing a Webflow build or redesign."
"The team did a great job delivering a great website experience. They are very responsive and great to work with.
"I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."
"I can confidently recommend the What If Web team to any business looking to stand up a modern, great looking and well crafted site."
"I worked with What IF Web to turn my design into reality, and I’m so happy with how it turned out! They really took my ideas and added their own magic."
"Isaac and Tom with What IF Web were phenomenal to work with, point blank. The website they designed, and developed through Webflow was more than I could've imagined."
"They are quick to respond and action work requests to a high standard, creates helpful guides and is extremely professional in all they do."
"Isaac has worked with my team for the last few months and has been dedicated and diligent, even when briefs are light and time is tight!"
"The team and I highly recommend Isaac and the What IF Web team. He is using the absolute top techniques and processes available."
"Great web design and development service - very proactive and always provide really useful input and feedback throughout the whole process."
"They are a really creative and imaginative team, but most importantly, they are a pleasant team to work with."
"The What IF team's dedication and proficiency in utilizing Webflow have truly exceeded our expectations, making them a top choice for website development services."
"What If provided an exceptional development experience. Not only were they transparent about pricing, but they also delivered our website swiftly while maintaining open communication."
"What IF captured what I needed perfectly. Their meticulous attention to detail made everything user-friendly. Their combination of technical prowess and genuine care truly sets them apart."
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“Isaac and his team have been delivered an outstanding result for us in what was a complex build across multiple platforms. I can't recommend them highly enough.”
"The What IF Web team is awesome. I will be referring them to others who need websites and my company will definitely be using them for all of our website updates."
"Super knowledgeable with great technical skills, but most importantly communicates quickly and thoughtfully, so we get great advice as well as top-notch service."
The Tech Stack
Take a peek inside of some of the tools we use.
Webflow
Webflow
Powerful low code CMS, Web design & development platform.
Figma
Figma
Intuitive user interface design tool for designing websites, app prototypes and more.
GSAP
GSAP
A wildly robust JavaScript animation library built for professionals.
Relume
Relume
Design system and component library of 1,000+ components made for Figma, Webflow & React.
Finsweet Attributes
Finsweet Attributes
Powerful solution for adding advanced low-code functionality to Webflow websites.
Formly
Formly
Multi-step forms for Webflow.
Make
Make
No-code automation platform that allows users to connect apps and services.
Why go with What IF Web for your marketing website
You deal directly with the people building your site, you own everything from day one, and if something is not going to plan you will hear it from us before you have to ask.
Built by Webflow Premium partners
You’re getting expertise from certified professionals who know how to craft high-quality, scalable Webflow sites.
Web Page Layout Designed to Convert
We create user flows and layouts that guide visitors toward action, turning clicks into customers.
No Cookie-Cutter Templates
Every site we design is built from the ground up, ensuring a unique, on-brand experience for your visitors.
No Gate Keeping Your Website
You’ll have full access to your Webflow site, always.
Other Services
We're a New Zealand creative studio building online presences for companies that are ready to grow.
Frequently Asked Questions
What makes a website look trustworthy?
Consistency is the foundation. Consistent colours and tone of voice across every page tell visitors that a real, organised business is behind the site. Real photography of your team outperforms stock imagery. Clean design and fast load times remove the friction that makes visitors second-guess themselves.
What is a website strategy process?
A website strategy process is the discovery and planning phase that happens before any design or development work begins. It typically includes stakeholder workshops, user research, competitive analysis, and a technical audit of any existing site. The output is a strategic framework that guides the entire project and reduces the risk of building the wrong thing.
What's the difference between a templated and a custom website?
A templated site starts from a pre-built design that gets adjusted to fit your brand. It's faster and cheaper but has limitations in how distinctive it can look and how well it scales. A custom site is designed from scratch around your brand and your audience, which costs more upfront and tends to perform better over time.
What makes a website bad for business?
Slow load times and poor mobile performance are the most common causes. Either one can push a visitor to a competitor before they've engaged with what you offer.
How much does a web design company cost in New Zealand?
A professional B2B website typically runs $8,000 to $20,000 with a reputable agency. Template-based builds start lower. Enterprise and custom builds go higher. For a full breakdown, see our website pricing guide.
What's the difference between a web designer and a web design company?
A web designer typically handles the visual side. A web design company brings design and development together, usually with ongoing support included. For a B2B site that needs to perform, the integrated approach tends to produce better outcomes.
Does website design affect SEO?
Yes. Page speed and clean code affect how search engines rank your site. A well-designed site on a platform like Webflow tends to perform better technically than one built on a slower, plugin-heavy platform. Better rankings mean more visitors.
Can clients update a Webflow site themselves?
Yes. Webflow's CMS is built for non-technical users. Clients can update content and publish new pages without touching code. Developers can also build draggable components that give clients layout flexibility without the risk of breaking the site.
