A Marketing Website Built to Pull Its Weight
Website design that brings in the right customers and gives bigger buyers a reason to take you seriously. Built to perform, not just to look good.
The Whole Marketing Website, Handled
A marketing website has one job, which is to turn the people who land on it into people who get in touch. Most don't manage it. The design was decoration, the pages load like it's 2009, and the strategy was whatever the last agency had lying around.
We take the lot in-house. Design that makes people trust you before they've read a word, built on a structure that keeps every page quick, with the thinking sorted before anyone opens Figma. One team from brief to launch, so nothing gets lost in a handoff.
Marketing websites we have actually shipped
Real businesses, real briefs, and the sites we built to move them forward. Have a look at what this turns into.
Carepatron
Rebuilt a healthcare SaaS website to scale 10k to 500k monthly sessions
NextMinute
Bringing NextMinute's new brand to life, from website to convention floor
Throughline
A new site for a crisis-support platform trusted by big tech
Orana Car and Truck Rental
A custom vehicle booking system built to scale
Everything That Goes Into a Site Worth Visiting
From wireframes and content planning through to UI design, animation, and a CMS your team can actually run, here is what sits under a marketing website build with us.
People Like You Who Asked Themselves “What IF ?”
"I approached Isaac on behalf of our organisation after we were experiencing bandwith issues that resulted in large bills each month. Isaac quickly identified the problem and sorted it out for us immediately, resulting in our monthly bills being cut in half."
"The What IF Web team are a great asset to help our business achieve our website goals. They provide timely insight and advice and are proactive in getting projects done. Would recommend them to anyone looking for website design or development resources."
"Creative legends. We didn't want a boiler plate template, but someone who could take our brand guidelines and raise them to the next level. Tom was great to work with, communicated well, and understood what we were after first time. Highly recommended!"
"I've been very impressed by the team at What IF web. They have completely smashed it, giving us a website design that is streets ahead of what we had."
"They produced A+ outcomes within the timeline and budget agreed upon. I highly recommend them to anyone needing a Webflow build or redesign."
"The team did a great job delivering a great website experience. They are very responsive and great to work with."
"I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."
"I can confidently recommend the What If Web team to any business looking to stand up a modern, great looking and well crafted site."
Our Process
Onboarding
We’ll kick things off by setting up communication channels and guiding you through our workflows to ensure a smooth project ahead.
Strategy
Through thorough research, we dive deep into understanding your business, target audience, and competitors, mapping out the perfect website structure to exceed your goals.
Design
We’ll craft a visually stunning, engaging website design in Figma that captures your brand’s essence and resonates with your audience.
Development
Your designs come to life online as we build a responsive, intuitive website that’s simple to manage, optimised for performance, and scalable for future growth.
Quality Assurance
Every website goes through rigorous testing to iron out any bugs, implement final changes, and ensure seamless functionality and experience across all devices.
Let’s Build Something Great Together
A rebrand. A new website. A custom app. A better way to show up online. Whatever's next, let's make sure your digital presence is ready for it.
Build a marketing website that earns its place
Your website is usually the first real impression someone gets of your business. A slow, confusing one that buries the point is a strange thing to lead with.
We design and build marketing websites for businesses in New Zealand and well beyond it, from Christchurch to California. The work starts with strategy: who you are talking to, what they need to see, and how to move them toward getting in touch. Then we design it properly and hand you a site your team can run without ringing a developer every time a comma needs changing.
We have taken a client from 10k to 450k monthly sessions and built platforms running across 24 languages. The work tends to speak for itself, which suits us, because we would rather build than boast.
Why partner with What IF Web for your marketing website
You deal directly with the people building your site, you own everything from day one, and you'll always know exactly where your project is at.
Built by Webflow Premium partners
You’re getting expertise from certified professionals who know how to craft high-quality, scalable Webflow sites.
Web Page Layout Designed to Convert
We create user flows and layouts that guide visitors toward action, turning clicks into customers.
No Cookie-Cutter Templates
Every site we design is built from the ground up, ensuring a unique, on-brand experience for your visitors.
No Gate Keeping Your Website
You have 100% ownership of your website.
The Tech Stack
Take a peek inside of some of the tools we use.
Webflow
Webflow
Powerful low code CMS, Web design & development platform.
Figma
Figma
Intuitive user interface design tool for designing websites, app prototypes and more.
GSAP
GSAP
A wildly robust JavaScript animation library built for professionals.
Relume
Relume
Design system and component library of 1,000+ components made for Figma, Webflow & React.
Finsweet Attributes
Finsweet Attributes
Powerful solution for adding advanced low-code functionality to Webflow websites.
Formly
Formly
Multi-step forms for Webflow.
Make
Make
No-code automation platform that allows users to connect apps and services.
Astro
Astro
Web framework for building fast, content-focused websites by shipping less JavaScript to the browser.
React
React
React is a JavaScript library focused specifically on building user interfaces.
Frequently Asked Questions
What is a website strategy process?
A website strategy process is the discovery and planning phase that happens before any design or development work begins. It typically includes stakeholder workshops, user research, competitive analysis, and a technical audit of any existing site. The output is a strategic framework that guides the entire project and reduces the risk of building the wrong thing.
What's the difference between a templated and a custom website?
A templated site starts from a pre-built design that gets adjusted to fit your brand. It's faster and cheaper but has limitations in how distinctive it can look and how well it scales. A custom site is designed from scratch around your brand and your audience, which costs more upfront and tends to perform better over time.
How much does a web design company cost in New Zealand?
A professional B2B website typically runs $8,000 to $20,000 with a reputable agency. Template-based builds start lower. Enterprise and custom builds go higher. For a full breakdown, see our website pricing guide.
Can clients update a Webflow site themselves?
Yes. Webflow's CMS is built for non-technical users. Clients can update content and publish new pages without touching code. Developers can also build draggable components that give clients layout flexibility without the risk of breaking the site.
What is a marketing website?
A marketing website is a lead-generation site built to convert visitors into enquiries, trials, or customers. Unlike a brochure site, which exists to describe a business, or a product website, which lets users interact with a live application, a marketing website is optimised for conversion: strong messaging, clear calls to action, integrated forms, tracking, and content that supports SEO and paid campaigns. For most B2B and SaaS companies, the marketing website is the top of the sales funnel and the single most measurable channel the marketing team owns.
What's the difference between a marketing website and a product website?
A marketing website sells the product. A product website is the product. Marketing sites focus on messaging, positioning, lead capture, and content that supports SEO and campaigns. Product sites (or product portals) sit behind a login. They're where the custom web application lives. Most SaaS companies need both: a fast, editable marketing site for growth, and a separate product surface for the app itself.
