Analytics and Tracking You Can Trust
See what your site is actually doing, including AI referral traffic, with tracking set up properly from the start.
Know What Your Site Is Actually Doing
Most analytics setups are either missing, half-configured, or quietly tracking the wrong things. Either way you end up making decisions on numbers you cannot really trust, which is worse than no numbers at all.
We set up analytics and tracking so you can actually see what your site is doing, including the growing slice of traffic coming from AI tools.
Let’s Build Something Great Together
A rebrand. A new website. A custom app. A better way to show up online. Whatever's next, let's make sure your digital presence is ready for it.
Analytics set up so the numbers mean something
Flying a website without analytics is guessing. The trouble is that badly set-up tracking is often worse, because it makes you confident in numbers that are wrong.
We set up your analytics and tracking properly: GA4 configured correctly, events that track what actually matters, and conversion goals tied to real business outcomes rather than vanity metrics. We can also set up a channel group to catch AI referral traffic from tools like ChatGPT and Perplexity, so you can see it arriving.
The point is decisions you can trust, based on data that is actually measuring the right thing.
People Like You Who Asked Themselves “What IF ?”
"I approached Isaac on behalf of our organisation after we were experiencing bandwith issues that resulted in large bills each month. Isaac quickly identified the problem and sorted it out for us immediately, resulting in our monthly bills being cut in half."
"We were blown away by Isaac and the team who worked on our project. Super responsive, helpful and a tightly run ship, will definitely work with again."
"I've worked with many developers over the years; these guys were one of the easiest and communicated better than anyone I've ever seen."
"They produced A+ outcomes within the timeline and budget agreed upon. I highly recommend them to anyone needing a Webflow build or redesign."
"The team did a great job delivering a great website experience. They are very responsive and great to work with.
"I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."
"I can confidently recommend the What If Web team to any business looking to stand up a modern, great looking and well crafted site."
"I worked with What IF Web to turn my design into reality, and I’m so happy with how it turned out! They really took my ideas and added their own magic."
"Isaac and Tom with What IF Web were phenomenal to work with, point blank. The website they designed, and developed through Webflow was more than I could've imagined."
"They are quick to respond and action work requests to a high standard, creates helpful guides and is extremely professional in all they do."
"Isaac has worked with my team for the last few months and has been dedicated and diligent, even when briefs are light and time is tight!"
"The team and I highly recommend Isaac and the What IF Web team. He is using the absolute top techniques and processes available."
"Great web design and development service - very proactive and always provide really useful input and feedback throughout the whole process."
"They are a really creative and imaginative team, but most importantly, they are a pleasant team to work with."
"The What IF team's dedication and proficiency in utilizing Webflow have truly exceeded our expectations, making them a top choice for website development services."
"What If provided an exceptional development experience. Not only were they transparent about pricing, but they also delivered our website swiftly while maintaining open communication."
"What IF captured what I needed perfectly. Their meticulous attention to detail made everything user-friendly. Their combination of technical prowess and genuine care truly sets them apart."
.webp)
“Isaac and his team have been delivered an outstanding result for us in what was a complex build across multiple platforms. I can't recommend them highly enough.”
"The What IF Web team is awesome. I will be referring them to others who need websites and my company will definitely be using them for all of our website updates."
"Super knowledgeable with great technical skills, but most importantly communicates quickly and thoughtfully, so we get great advice as well as top-notch service."
Why go with What IF Web for analytics and tracking
We configure tracking so the numbers are trustworthy, tie events to real outcomes, and set you up to see AI referral traffic most tools miss.
Future-Proof and Scalable
We plan for growth, ensuring your site can evolve with your business.
Built by Webflow Premium partners
You’re getting expertise from certified professionals who know how to craft high-quality, scalable Webflow sites.
No Hidden Costs
Transparent pricing and honest timelines, with no sneaky surprises.
Honest and Open Communication
We keep you in the loop, without the jargon.
