Analytics and Tracking You Can Trust
See what your site is actually doing, including AI referral traffic, with tracking set up properly from the start.
Know What Your Site Is Actually Doing
Most analytics setups are either missing, half-configured, or quietly tracking the wrong things. Either way you end up making decisions on numbers you cannot really trust, which is worse than no numbers at all.
We set up analytics and tracking so you can actually see what your site is doing, including the growing slice of traffic coming from AI tools.
Let’s Build Something Great Together
A rebrand. A new website. A custom app. A better way to show up online. Whatever's next, let's make sure your digital presence is ready for it.
Analytics set up so the numbers mean something
Flying a website without analytics is guessing. The trouble is that badly set-up tracking is often worse, because it makes you confident in numbers that are wrong.
We set up your analytics and tracking properly: GA4 configured correctly, events that track what actually matters, and conversion goals tied to real business outcomes rather than vanity metrics. We can also set up a channel group to catch AI referral traffic from tools like ChatGPT and Perplexity, so you can see it arriving.
The point is decisions you can trust, based on data that is actually measuring the right thing.
People Like You Who Asked Themselves “What IF ?”
"I approached Isaac on behalf of our organisation after we were experiencing bandwith issues that resulted in large bills each month. Isaac quickly identified the problem and sorted it out for us immediately, resulting in our monthly bills being cut in half."
"The What IF Web team are a great asset to help our business achieve our website goals. They provide timely insight and advice and are proactive in getting projects done. Would recommend them to anyone looking for website design or development resources."
"Creative legends. We didn't want a boiler plate template, but someone who could take our brand guidelines and raise them to the next level. Tom was great to work with, communicated well, and understood what we were after first time. Highly recommended!"
"I've been very impressed by the team at What IF web. They have completely smashed it, giving us a website design that is streets ahead of what we had."
"They produced A+ outcomes within the timeline and budget agreed upon. I highly recommend them to anyone needing a Webflow build or redesign."
"The team did a great job delivering a great website experience. They are very responsive and great to work with."
"I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."
"I can confidently recommend the What If Web team to any business looking to stand up a modern, great looking and well crafted site."
Why go with What IF Web for analytics and tracking
We configure tracking so the numbers are trustworthy, tie events to real outcomes, and set you up to see AI referral traffic most tools miss.
Future-Proof and Scalable
We plan for growth, ensuring your site can evolve with your business.
Built by Webflow Premium partners
You’re getting expertise from certified professionals who know how to craft high-quality, scalable Webflow sites.
No Hidden Costs
Transparent pricing and honest timelines, with no sneaky surprises.
Honest and Open Communication
We keep you in the loop, without the jargon.
