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Relume Website Design Speed Challenge: Fizz, Flash and Figma

Relume Website Design Speed Challenge: Fizz, Flash and Figma
Author
Tom Hendrikz

By Tom Hendrikz

May 13, 2025

June 16, 2026

Table of contents

Designing Soda Sites with Serious Splash

Welcome to the Relume Website Design Speed Challenge. 30 minutes. One themed brief. Figma pressure at full blast. This round? A soda pop brand. The mission? Build a site that hits hard and feels fresh. Tom, the fearless newcomer, stepped up against UI legend Ash Newman. Ash brought sharp polish. Tom brought pure creative chaos. His play to become the Best Website Designer was simple. Animate everything. If a fruit didn't burst or a soda can didn't dance, it got cut. Tom's site was a full-blown experience. Waves of juice. Spinning cans. Juicy interactions. Bright colors, soft bubbly fonts and playful UI gave it that retro 90s punch. Less neon sugar rush, more chill, nostalgic fizz. The look? Bold, fruity, and full of character. The goal? Make you feel the pop through the screen. Who won? That's for Instagram to decide. But what we got was a masterclass in digital brand design under pressure. Shoutout to Ash for bringing the heat and to Relume for making web design a spectator sport.

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Frequently Asked Questions

What is the Relume Website Design Speed Challenge?

The Relume Website Design Speed Challenge is a competitive design event where web designers are given 30 minutes to build a website concept in Figma based on a themed brief. It's run by Relume, a Webflow component library, and features designers from across the industry going head to head.

Who is Thomas Hendrikz?

Thomas Hendrikz is the Co-Founder and lead designer at What IF Web, a Webflow Premium Partner based in Christchurch, New Zealand. He competed in the Relume Website Design Speed Challenge against Australian UI designer Ash Newman.

What does What IF Web specialise in?

What IF Web is a Webflow Premium Partner based in Christchurch, New Zealand. We build full websites and complete rebuilds for B2B and SaaS businesses locally and globally. See our work or get in touch to talk about your project.

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