Strategies That Turn Clicks Into Clients
A good website looks nice. A great one moves people. Our UX-first strategy and sharp content planning build pathways that guide users to act and come back for more.
We build clear, high-impact strategies tailored to your audience and business goals.
Building Websites that impress
Spover
Tranforming Spover’s online presence with an innovative new website
Archesys
Empowering change through innovative web design and development
Datanest
Empowering intuitive data management through a modern website
Lay the foundations for online success
Our data-driven strategies bring clarity to your website journey. Whether you’re mapping out a new build or refining what’s already there, we’ll meet you where you are and help you get where you want to go. From wireframes to conversion funnels, we’ve got your back.
Website Auditing
Wireframing Content
Copywriting
Content Writing
UX Design
Onboarding Strategy
Fancy a Free Quote?
Got a crazy idea? We’re all ears. Reach out, share your story, and let’s make some magic together. Click below to get your free quote.
Build success with a website strategy that turns visitors into customers
Your website isn’t just a digital business card, it’s a conversion engine. Does your site have a clear content strategy that guides visitors to take action? Are you struggling with bounce rates, scattered messaging, or user journeys that don’t convert?
At What IF Web, we craft tailored website strategies for brands looking to elevate their online presence. Our approach focuses on creating content that speaks directly to your audience, seamless user flows that keep them engaged, and calls to action that drive real results.
From wireframes to sitemaps, content plans to conversion paths, we build strategies that align your website with your business goals. Whether you’re launching a new site or refining an existing one, our strategies ensure your site works harder and smarter.
People Like You Who Asked Themselves “What IF ?”
"I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."
"I can confidently recommend the What If Web team to any business looking to stand up a modern, great looking and well crafted site."
"I worked with What IF Web to turn my design into reality, and I’m so happy with how it turned out! They really took my ideas and added their own magic, especially with some great animations that make the site feel alive."
"Isaac and Tom with What IF Web were phenomenal to work with, point blank. The website they designed, and developed through Webflow was more than I could've imagined. Will work with them again, and highly recommend them to anyone needing dev/design work."
"We highly recommend Isaac. He is quick to respond and action work requests to a high standard, creates helpful guides and is extremely professional in all he does."
"Isaac has worked with my team for the last few months and has been dedicated and diligent, even when briefs are light and time is tight! I would definitely recommend him for Webflow Development projects."
"I've worked with many developers over the years; these guys were one of the easiest and communicated better than anyone I've ever seen."
"The team and I highly recommend Isaac and the What IF Web team. He is using the absolute top techniques and processes available to produce SEO friendly, beautiful responsive websites. His timely and concise approach is well structured and a positive experience."
"Great web design and development service - very proactive and always provide really useful input and feedback throughout the whole process. Would definitely recommend."
"Tom and Isaac did a phenomenal job with our branding and website redesign project. The process was managed by them with adherence to deadlines and responsiveness to our comments and edit requests. Very happy with the results."
"The WhatIFWeb team has revolutionized our company by providing us a unique brand via the creation of a wonderful website. They are a really creative and imaginative team, but most importantly, they are a pleasant team to work with."
"We were blown away by Isaac and the team who worked on our project: Jobtale. Super responsive, helpful and a tightly run ship, will definitely work with again. Thanks guys!"
"They were knowledgeable and provided expert advice throughout the project. They produced A+ outcomes within the timeline and budget agreed upon. I highly recommend them to anyone needing a Webflow build or redesign."
"The What IF team's dedication and proficiency in utilizing Webflow have truly exceeded our expectations, making them a top choice for website development services."
"Isaac is a pleasure to work with. He is super knowledgeable with great technical skills, but most importantly communicates quickly and thoughtfully, so we get great advice as well as top-notch service."
"What IF captured what I needed perfectly. Their meticulous attention to detail made everything user-friendly. Their combination of technical prowess and genuine care truly sets them apart, would definitely recommend for any help on any website!"
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"What If provided an exceptional development experience. Not only were they transparent about pricing, but they also delivered our website swiftly while maintaining open communication."
“Isaac and his team have been delivered an outstanding result for us in what was a complex build across multiple platforms. Highly responsive, flexible, quality work. I can't recommend them highly enough.”
"The What IF Web team is awesome. I will be referring them to others who need websites and my company will definitely be using them for all of our website updates."
The Tech Stack
Take a peek inside of some of the tools we harness to bring beautiful web experiences to life.
Why Go With What IF Web For Your Next Website Build
When you work with us, you’re getting a strategy built for NZ brands – one that focuses on user experience, conversion, and seamless content delivery.
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Clear Content Framework for Your Copywriters
We provide a structured content strategy, giving your copywriters a clear roadmap to create engaging, persuasive content.
Future-Proof and Scalable
We plan for growth, ensuring your site can evolve with your business.
Best Practices for User Experience
Our strategies incorporate UX best practices, ensuring smooth navigation, intuitive design, and user-friendly interactions.
Web Page Layout Designed to Convert
We create user flows and layouts that guide visitors toward action, turning clicks into customers.
Our Services
We are a Christchurch based creative studio obsessed with building beautiful, bespoke digital experiences that are simple to manage, impossible to ignore, and drive real results.
Webflow
Development
As a Premium Webflow Partner, we build dynamic, easy-to-manage websites, designed for impact.
Website &
Mobile Design
Stand out and drive real results with a bespoke web design that truly oozes your brand’s personality.
Website Development
Building powerful, responsive, and interactive web solutions.
Website Strategy
Lay a strong foundation for your brand’s online presence that captures attention and drives growth.
Branding
& Identity
Unleash your business’s potential with custom branding, designed to showcase your company’s unique values.
Ongoing Support
Never feel stuck again. With Ongoing Support, we keep your site fresh, functional, and firing on all cylinders.
Webflow
Development
As a Premium Webflow Partner, we build dynamic, easy-to-manage websites, designed for impact.
Website &
Mobile Design
Stand out and drive real results with a bespoke web design that truly oozes your brand’s personality.
Website Development
Building powerful, responsive, and interactive web solutions.
Website Strategy
Lay a strong foundation for your brand’s online presence that captures attention and drives growth.
Branding
& Identity
Unleash your business’s potential with custom branding, designed to showcase your company’s unique values.
Ongoing Support
Never feel stuck again. With Ongoing Support, we keep your site fresh, functional, and firing on all cylinders.
Frequently Asked Questions
Will this affect my SEO or Google rankings?
It absolutely helps. A strong strategy sets the foundation for technical SEO, clear site structure, and well planned content. We factor in SEO best practices from the beginning so your site is search ready when it goes live.
How does website strategy help with getting more leads or sales?
Strategy connects the dots between what users need and what your business offers. It shapes the experience, messaging, and flow of your site so people stick around, understand your value, and take action. Better structure leads to better conversions. Simple as.
How is this different from just making a sitemap and writing copy?
A sitemap and copy are outputs. Strategy is the thinking behind those outputs. It defines the purpose of each page, the user journey, and how your content supports your goals. It’s not just what goes where, it’s why it goes there.
What happens after the strategy is done, can I work with you on design too?
Yes. Strategy is just the start. Once we’ve mapped out the plan, we can move straight into design. No handoffs, no miscommunication, just one team carrying your vision all the way through.
What if I don’t know what content I need, do you help with that?
Definitely. Part of strategy is figuring out what your site should say and show. We’ll help you identify the key messages, structure your pages, and even suggest what kind of content to create. No content? No problem. We’ll help shape it with you.
What kind of research do you do as part of the strategy?
We look at your audience, competitors, market trends, and analytics if you have them. We dig into what users expect from brands like yours, where the friction is, and what opportunities you’re missing. Strategy is based on real insights, not guesswork.
Why do I need web strategy before designing my site?
Website strategy is the game plan behind your site. It’s where we figure out who you're talking to, what they need, and how your site can guide them toward action. Jumping into design without a strategy is like building a house without a blueprint. It might look good, but it won’t hold up.
Can I get strategy help if I already have a website?
Yes. You don’t have to start from scratch to make big improvements. We can audit your existing site, find the gaps, and put together a strategy to improve performance, structure, and user flow. Think of it as a renovation, not a rebuild.
