Strategies That Turn Clicks Into Clients
A good website looks nice. A great one moves people. Our UX-first strategy and sharp content planning build pathways that guide users to act and come back for more.
We build clear, high-impact strategies tailored to your audience and business goals.
Building Websites that impress
Spover
Tranforming Spover’s online presence with an innovative new website
Datanest
Empowering intuitive data management through a modern website
Archesys
Empowering change through innovative web design and development
Lay the foundations for online success
Our data-driven strategies bring clarity to your website journey. Whether you’re mapping out a new build or refining what’s already there, we’ll meet you where you are and help you get where you want to go. From wireframes to conversion funnels, we’ve got your back.
Website Auditing
Wireframing Content
Copywriting
Content Writing
UX Design
Onboarding Strategy
Fancy a Free Quote?
Got a crazy idea? We’re all ears. Reach out, share your story, and let’s make some magic together. Click below to get your free quote.
Build success with a website strategy that turns visitors into customers
Your website isn’t just a digital business card, it’s a conversion engine. Does your site have a clear content strategy that guides visitors to take action? Are you struggling with bounce rates, scattered messaging, or user journeys that don’t convert?
At What IF Web, we craft tailored website strategies for brands looking to elevate their online presence. Our approach focuses on creating content that speaks directly to your audience, seamless user flows that keep them engaged, and calls to action that drive real results.
From wireframes to sitemaps, content plans to conversion paths, we build strategies that align your website with your business goals. Whether you’re launching a new site or refining an existing one, our strategies ensure your site works harder and smarter.
People Like You Who Asked Themselves “What IF ?”
"I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."
"I can confidently recommend the What If Web team to any business looking to stand up a modern, great looking and well crafted site."
"I worked with What IF Web to turn my design into reality, and I’m so happy with how it turned out! They really took my ideas and added their own magic, especially with some great animations that make the site feel alive."
"Isaac and Tom with What IF Web were phenomenal to work with, point blank. The website they designed, and developed through Webflow was more than I could've imagined. Will work with them again, and highly recommend them to anyone needing dev/design work."
"We highly recommend Isaac. He is quick to respond and action work requests to a high standard, creates helpful guides and is extremely professional in all he does."
"Isaac has worked with my team for the last few months and has been dedicated and diligent, even when briefs are light and time is tight! I would definitely recommend him for Webflow Development projects."
"I've worked with many developers over the years; these guys were one of the easiest and communicated better than anyone I've ever seen."
"The team and I highly recommend Isaac and the What IF Web team. He is using the absolute top techniques and processes available to produce SEO friendly, beautiful responsive websites. His timely and concise approach is well structured and a positive experience."
"Great web design and development service - very proactive and always provide really useful input and feedback throughout the whole process. Would definitely recommend."
"Tom and Isaac did a phenomenal job with our branding and website redesign project. The process was managed by them with adherence to deadlines and responsiveness to our comments and edit requests. Very happy with the results."
"The WhatIFWeb team has revolutionized our company by providing us a unique brand via the creation of a wonderful website. They are a really creative and imaginative team, but most importantly, they are a pleasant team to work with."
"We were blown away by Isaac and the team who worked on our project: Jobtale. Super responsive, helpful and a tightly run ship, will definitely work with again. Thanks guys!"
"They were knowledgeable and provided expert advice throughout the project. They produced A+ outcomes within the timeline and budget agreed upon. I highly recommend them to anyone needing a Webflow build or redesign."
"The What IF team's dedication and proficiency in utilizing Webflow have truly exceeded our expectations, making them a top choice for website development services."
"Isaac is a pleasure to work with. He is super knowledgeable with great technical skills, but most importantly communicates quickly and thoughtfully, so we get great advice as well as top-notch service."
"What IF captured what I needed perfectly. Their meticulous attention to detail made everything user-friendly. Their combination of technical prowess and genuine care truly sets them apart, would definitely recommend for any help on any website!"
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"What If provided an exceptional development experience. Not only were they transparent about pricing, but they also delivered our website swiftly while maintaining open communication."
“Isaac and his team have been delivered an outstanding result for us in what was a complex build across multiple platforms. Highly responsive, flexible, quality work. I can't recommend them highly enough.”
"The What IF Web team is awesome. I will be referring them to others who need websites and my company will definitely be using them for all of our website updates."
The Tech Stack
Take a peek inside of some of the tools we harness to bring beautiful web experiences to life.
Why Go With What IF Web For Your Next Website Build
When you work with us, you’re getting a strategy built for NZ brands – one that focuses on user experience, conversion, and seamless content delivery.
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Clear Content Framework for Your Copywriters
We provide a structured content strategy, giving your copywriters a clear roadmap to create engaging, persuasive content.
Future-Proof and Scalable
We plan for growth, ensuring your site can evolve with your business.
Best Practices for User Experience
Our strategies incorporate UX best practices, ensuring smooth navigation, intuitive design, and user-friendly interactions.
Web Page Layout Designed to Convert
We create user flows and layouts that guide visitors toward action, turning clicks into customers.
Our Services
We are a Christchurch based creative studio obsessed with building beautiful, bespoke digital experiences that are simple to manage, impossible to ignore, and drive real results.
Webflow
Development
As a Premium Webflow Partner, we build dynamic, easy-to-manage websites, designed for impact.
Website &
Mobile Design
Stand out and drive real results with a bespoke web design that truly oozes your brand’s personality.
Website Development
Building powerful, responsive, and interactive web solutions.
Website Strategy
Lay a strong foundation for your brand’s online presence that captures attention and drives growth.
Branding
& Identity
Unleash your business’s potential with custom branding, designed to showcase your company’s unique values.
Ongoing Support
Never feel stuck again. With Ongoing Support, we keep your site fresh, functional, and firing on all cylinders.
Webflow
Development
As a Premium Webflow Partner, we build dynamic, easy-to-manage websites, designed for impact.
Website &
Mobile Design
Stand out and drive real results with a bespoke web design that truly oozes your brand’s personality.
Website Development
Building powerful, responsive, and interactive web solutions.
Website Strategy
Lay a strong foundation for your brand’s online presence that captures attention and drives growth.
Branding
& Identity
Unleash your business’s potential with custom branding, designed to showcase your company’s unique values.
Ongoing Support
Never feel stuck again. With Ongoing Support, we keep your site fresh, functional, and firing on all cylinders.
Frequently Asked Questions
How much does it cost to design and develop a website?
Your website price will vary depending on the scope of your project, such as the number of unique pages, the design, and whether advanced features and asset creation are required. We pride ourselves on transparent pricing (because nobody likes a surprise bill!). While our pricing page gives a rough indication of costs, we recommend reaching out to us here for a free personalized quote.
What platforms do you build on?
We design in Figma and develop 90% of our websites in Webflow. We can also integrate with your existing third-party platforms, connect APIs, or develop custom features and functionalities tailored to your project needs.
How long does it take to design and develop a new website?
Our average project length, including onboarding, content strategy, design, development, and quality assurance/testing, is typically 8–10 weeks. Depending on the scope of your project, this may be longer or shorter. However, if you require a quicker turnaround, we are happy to discuss accelerated project options.
Will my website be responsive on mobile devices?
Absolutely! As more and more users visit websites via mobile devices, we take pride in crafting websites that are not just mobile-responsive but also mobile-optimised, ensuring they look and function beautifully on every device, screen, and browser.
Will I be able to make changes to my website myself once it’s live?
Of course. It’s your website after all. Once your Webflow site is live, we’ll transfer full ownership to your personal account so you’re in complete control. Webflow’s CMS is incredibly user-friendly, which is one of the many reasons our clients love it. And to make things even easier, we’ll also provide training videos so your team can manage updates with confidence. Need extra support? We’re here for ad hoc updates, retainers, or post-launch consulting.
What does it mean that What IF Web is a Webflow Premium Partner?
The Certified Webflow Premium Partner Badge is a reflection of our expertise and dedication to building exceptional websites. It recognises What IF Web as one of the industry's best and a trusted partner for your next Webflow project.
Why should I choose What IF Web over other website agencies?
We’re not your average agency. We’re a small, passionate team of talented creatives who genuinely care about delivering exceptional results. When you work with us, the person you speak to is the one building your site. No middlemen. No solo juniors. Just expert craftsmanship and high attention to detail. We’re big on communication and always go the extra mile to make sure your website or brand isn’t just “good”, it’s outstanding.
Do you host websites?
Yes and no. If your website is built in Webflow, you don’t need to host with us or any other agency. It’s like a Netflix subscription. Webflow handles the hosting, security, and performance for you. You just pay them directly, and they keep everything running smoothly. For the occasional WordPress site or Vue app, yes, we do offer hosting solutions. We’ll set you up with something solid and secure.
Do you offer SEO strategy?
We don’t offer SEO strategy, but we do handle technical SEO. That means we build your site in a way that gives you the best shot at ranking. Fast load times, clean code, and proper structure. Think of it as the trampoline that helps your SEO bounce higher. If you're running a campaign or hiring an SEO agency later, your site will already be ready to go.
