Web Design for Growing Businesses
Most websites get replaced because they stopped fitting the business they were built for. We design sites that grow with you, using a component system your team can update themselves.







Every project starts with your buyer
Every project starts with the same three questions: who is your buyer, what do you sell them, and what do you want them to do on the site. Whether you’re based in New Zealand or on the other side of the world, the design gets built outward from those answers.
Web design work we're proud of
A sample of sites designed from scratch, with no templates in sight.
Got a Crazy Idea? We're All Ears
Reach out, share your story, and Isaac or Tom will get back to you, usually same day. Let’s make some magic together.

People Who Asked "What IF?"
Web design for teams working beyond New Zealand
Working across time zones changes how projects run. We work async by default: feedback goes in overnight, responses come back in your working hours. Fewer meetings, more written clarity, delivery windows that respect yours.
What IF Web is a Christchurch creative studio working with businesses across New Zealand, Australia, the United States and the United Kingdom. Archesys, a US government IT consultancy whose clients include the White House, chose us for their site. LIGR Live, an Australian SaaS platform for live sports broadcasting, worked with us on their site build. Aphex, with a team across London and New Zealand, works with us as an embedded design and development partner.
Based in Christchurch? See our web design in Christchurch page. Elsewhere in New Zealand? See our New Zealand web design page.
Frequently Asked Questions
Why should I choose What IF Web over other website agencies?
We're not your average agency. We're small on purpose, so the person you speak to is the one building your site. No middlemen, no solo juniors, just expert craftsmanship and high attention to detail. We're big on communication and we'll tell you straight if something isn't working.
What if I don’t like the design direction?
Then we talk about it. Design is a team sport, and you’re on the field with us. Before we run in any direction, we get to know your story, your customers, and what makes your brand tick. We don’t go rogue. We go together.
Can you match my existing brand if I already have one?
Absolutely. We can work with what you’ve got and build on it. If you have a logo and a few colours, that’s a solid foundation. From there, we’ll help expand your brand into something more cohesive and consistent across every touchpoint.
How do you know if a web design company is any good?
Look for three things: real work you can click through, not just screenshots; clients who are still with them a year later; and someone who tells you what they'd change about your current site before they've sold you the next one. A good web design company will show you the site's live URL, name the outcome the client was after, and be honest about the trade-offs. Slick portfolios with no context and no ongoing relationships are the easiest tell that something's off.
What should you ask a web designer before hiring them?
Four questions worth asking every time: who will actually be doing the work, what platform they'll build on and why, what happens if you want to change things after launch, and what the ongoing cost looks like. The answers tell you whether you're hiring the person you spoke to or a junior you'll never meet, whether you'll be locked into a platform you can't leave, and whether the price you were quoted is the price you'll pay. If any of those answers are vague, keep looking.
I'm not happy with my current website. Should I rebuild it or start again?
It usually comes down to two things: whether the structure of the site still fits your business, and whether the platform it's on is holding you back. If the layout and pages roughly match what you sell today and the platform lets you move quickly, a rebuild is faster and cheaper. If the site was built for a different version of your business, or you're stuck with a platform your team can't update, starting again is almost always the better call. A good web design company will tell you which one you're in after a proper look, not before.
Does What IF Web work with clients outside New Zealand?
Yes. Our client work covers New Zealand, Australia, the United States and the United Kingdom. Named examples include Archesys (US government IT consultancy), LIGR Live (Australian SaaS), and Aphex (team across London and New Zealand). We work async by default so time zones don’t slow projects down.




