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When it comes to website design, a one-size-fits-all approach won’t cut it. We specialise in bespoke web design tailored for brands, combining smart strategy with affordable graphic design that’s anything but generic.

Building Websites that impress
Everything You Need For a Jaw-Dropping Website
We’re a Christchurch web design company bringing bold ideas to life online. We don’t cut corners or rely on bland templates. Instead, we design from scratch, bringing your ideas to life through thoughtful details, immersive animations, and tailored interactions, for a website design that truly oozes your brand and captivates clients.
Accessibility Design
Application Design
Dashboard Design
Design System
Digital Branding
Figma Design
Handoff Preparation for Developers
Lottie Animations
Micro Interaction Design
Prototyping
Responsive and Adaptive Design
Spline 3D
Style Guide
UI Design
UX Audits
UX Design
Web App Design

Fancy a Free Quote?
Got a crazy idea? We’re all ears. Reach out, share your story, and let’s make some magic together. Click below to get your free quote.
Build Success with Support That Grows with You
Your website is often your first chance to make a lasting impression. Is your design doing enough to captivate and convert? Does it reflect the unique story of your brand?
At What IF Web, we deliver bespoke web design tailored for businesses. Our designs combine visual impact with smart functionality, designing websites that are flashy, intuitive, and built to engage. Plus, with our affordable graphic design expertise, you’ll get a site that looks stunning without breaking the bank.
As your website designer, we offer personalised service and transparent communication from start to finish, ensuring your brand stands out online with clarity and style.

People Like You Who Asked Themselves “What IF ?”
The Tech Stack
Take a peek inside of some of the tools we harness to bring beautiful web experiences to life.
Figma
Figma
Intuitive user interface design tool for designing websites, app prototypes and more.

Spline
Spline
Innovative 3D design tool for creating interactive & engaging website elements.

Relume
Relume
Design system and component library of 1,000+ components made for Figma, Webflow & React.

Jitter
Jitter
Web-based animation tool that allows designers to create motion graphics easily
Why Go With What IF Web For Website Design?
Choosing What IF Web means partnering with a team that brings creativity, strategy, and clear communication to every project. Our designs don’t just look good, they’re built to perform.

Bespoke Web Design Christchurch
Tailored, pixel-perfect designs that reflect your brand and resonate with your audience.
Affordable Graphic Design That Delivers
High-quality visuals that fit your budget without sacrificing impact.
No Cookie-Cutter Templates
Every site we design is built from the ground up, ensuring a unique, on-brand experience for your visitors.
Designed for NZ Brands
We understand the local market and craft designs that connect with your customers.
Our Services
We are a Christchurch based creative studio obsessed with building beautiful, bespoke digital experiences that are simple to manage, impossible to ignore, and drive real results.

Webflow
Development
As a Premium Webflow Partner, we build dynamic, easy-to-manage websites, designed for impact.

Website &
Mobile Design
Stand out and drive real results with a bespoke web design that truly oozes your brand’s personality.

Website Development
Building powerful, responsive, and interactive web solutions.

Website Strategy
Lay a strong foundation for your brand’s online presence that captures attention and drives growth.

Branding
& Identity
Unleash your business’s potential with custom branding, designed to showcase your company’s unique values.
Ongoing Support
Never feel stuck again. With Ongoing Support, we keep your site fresh, functional, and firing on all cylinders.



Webflow
Development
As a Premium Webflow Partner, we build dynamic, easy-to-manage websites, designed for impact.

Website &
Mobile Design
Stand out and drive real results with a bespoke web design that truly oozes your brand’s personality.

Website Development
Building powerful, responsive, and interactive web solutions.

Website Strategy
Lay a strong foundation for your brand’s online presence that captures attention and drives growth.

Branding
& Identity
Unleash your business’s potential with custom branding, designed to showcase your company’s unique values.
Ongoing Support
Never feel stuck again. With Ongoing Support, we keep your site fresh, functional, and firing on all cylinders.


Frequently Asked Questions
How much does it cost to design and develop a website?
Your website price will vary depending on the scope of your project, such as the number of unique pages, the design, and whether advanced features and asset creation are required. We pride ourselves on transparent pricing (because nobody likes a surprise bill!). While our pricing page gives a rough indication of costs, we recommend reaching out to us here for a free personalized quote.
What platforms do you build on?
We design in Figma and develop 90% of our websites in Webflow. We can also integrate with your existing third-party platforms, connect APIs, or develop custom features and functionalities tailored to your project needs.
How long does it take to design and develop a new website?
Our average project length, including onboarding, content strategy, design, development, and quality assurance/testing, is typically 8–10 weeks. Depending on the scope of your project, this may be longer or shorter. However, if you require a quicker turnaround, we are happy to discuss accelerated project options.
Will my website be responsive on mobile devices?
Absolutely! As more and more users visit websites via mobile devices, we take pride in crafting websites that are not just mobile-responsive but also mobile-optimised, ensuring they look and function beautifully on every device, screen, and browser.
Will I be able to make changes to my website myself once it’s live?
Of course. It’s your website after all. Once your Webflow site is live, we’ll transfer full ownership to your personal account so you’re in complete control. Webflow’s CMS is incredibly user-friendly, which is one of the many reasons our clients love it. And to make things even easier, we’ll also provide training videos so your team can manage updates with confidence. Need extra support? We’re here for ad hoc updates, retainers, or post-launch consulting.
What does it mean that What IF Web is a Webflow Premium Partner?
The Certified Webflow Premium Partner Badge is a reflection of our expertise and dedication to building exceptional websites. It recognises What IF Web as one of the industry's best and a trusted partner for your next Webflow project.
Why should I choose What IF Web over other website agencies?
We’re not your average agency. We’re a small, passionate team of talented creatives who genuinely care about delivering exceptional results. When you work with us, the person you speak to is the one building your site. No middlemen. No solo juniors. Just expert craftsmanship and high attention to detail. We’re big on communication and always go the extra mile to make sure your website or brand isn’t just “good”, it’s outstanding.
Do you host websites?
Yes and no. If your website is built in Webflow, you don’t need to host with us or any other agency. It’s like a Netflix subscription. Webflow handles the hosting, security, and performance for you. You just pay them directly, and they keep everything running smoothly. For the occasional WordPress site or Vue app, yes, we do offer hosting solutions. We’ll set you up with something solid and secure.
Do you offer SEO strategy?
We don’t offer SEO strategy, but we do handle technical SEO. That means we build your site in a way that gives you the best shot at ranking. Fast load times, clean code, and proper structure. Think of it as the trampoline that helps your SEO bounce higher. If you're running a campaign or hiring an SEO agency later, your site will already be ready to go.