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When it comes to website design, a one-size-fits-all approach won’t cut it. We specialise in bespoke web design tailored for brands, combining smart strategy with affordable graphic design that’s anything but generic.

Building Websites that impress
Everything You Need For a Jaw-Dropping Website
We’re a Christchurch web design company bringing bold ideas to life online. We don’t cut corners or rely on bland templates. Instead, we design from scratch, bringing your ideas to life through thoughtful details, immersive animations, and tailored interactions, for a website design that truly oozes your brand and captivates clients.
Accessibility Design
Application Design
Dashboard Design
Design System
Digital Branding
Figma Design
Handoff Preparation for Developers
Lottie Animations
Micro Interaction Design
Prototyping
Responsive and Adaptive Design
Spline 3D
Style Guide
UI Design
UX Audits
UX Design
Web App Design

Fancy a Free Quote?
Got a crazy idea? We’re all ears. Reach out, share your story, and let’s make some magic together. Click below to get your free quote.
Build Success with Support That Grows with You
Your website is often your first chance to make a lasting impression. Is your design doing enough to captivate and convert? Does it reflect the unique story of your brand?
At What IF Web, we deliver bespoke web design tailored for businesses. Our designs combine visual impact with smart functionality, designing websites that are flashy, intuitive, and built to engage. Plus, with our affordable graphic design expertise, you’ll get a site that looks stunning without breaking the bank.
As your website designer, we offer personalised service and transparent communication from start to finish, ensuring your brand stands out online with clarity and style.

People Like You Who Asked Themselves “What IF ?”
The Tech Stack
Take a peek inside of some of the tools we harness to bring beautiful web experiences to life.
Figma
Figma
Intuitive user interface design tool for designing websites, app prototypes and more.

Spline
Spline
Innovative 3D design tool for creating interactive & engaging website elements.

Relume
Relume
Design system and component library of 1,000+ components made for Figma, Webflow & React.

Jitter
Jitter
Web-based animation tool that allows designers to create motion graphics easily.
Why Go With What IF Web For Website Design?
Choosing What IF Web means partnering with a team that brings creativity, strategy, and clear communication to every project. Our designs don’t just look good, they’re built to perform.

Bespoke Web Design Christchurch
Tailored, pixel-perfect designs that reflect your brand and resonate with your audience.
Affordable Graphic Design That Delivers
High-quality visuals that fit your budget without sacrificing impact.
No Cookie-Cutter Templates
Every site we design is built from the ground up, ensuring a unique, on-brand experience for your visitors.
Designed for NZ Brands
We understand the local market and craft designs that connect with your customers.
Our Services
We are a Christchurch based creative studio obsessed with building beautiful, bespoke digital experiences that are simple to manage, impossible to ignore, and drive real results.

Webflow
Development
As a Premium Webflow Partner, we build dynamic, easy-to-manage websites, designed for impact.

Website &
Mobile Design
Stand out and drive real results with a bespoke web design that truly oozes your brand’s personality.

Website Development
Building powerful, responsive, and interactive web solutions.

Website Strategy
Lay a strong foundation for your brand’s online presence that captures attention and drives growth.

Branding
& Identity
Unleash your business’s potential with custom branding, designed to showcase your company’s unique values.
Ongoing Support
Never feel stuck again. With Ongoing Support, we keep your site fresh, functional, and firing on all cylinders.



Webflow
Development
As a Premium Webflow Partner, we build dynamic, easy-to-manage websites, designed for impact.

Website &
Mobile Design
Stand out and drive real results with a bespoke web design that truly oozes your brand’s personality.

Website Development
Building powerful, responsive, and interactive web solutions.

Website Strategy
Lay a strong foundation for your brand’s online presence that captures attention and drives growth.

Branding
& Identity
Unleash your business’s potential with custom branding, designed to showcase your company’s unique values.
Ongoing Support
Never feel stuck again. With Ongoing Support, we keep your site fresh, functional, and firing on all cylinders.


Frequently Asked Questions
Why should I choose What IF Web over other website agencies?
We’re not your average agency. We’re a small, passionate team of talented creatives who genuinely care about delivering exceptional results. When you work with us, the person you speak to is the one building your site. No middlemen. No solo juniors. Just expert craftsmanship and high attention to detail. We’re big on communication and always go the extra mile to make sure your website or brand isn’t just “good”, it’s outstanding.
What is Website Design?
This is part of the website process, where we figure out how your site should look and function for users; think of it like the architectural blueprints for a house. We're not laying bricks yet, but we're planning the layout and aesthetics.
Do I need website design?
Yes, design isn’t just about how it looks, it’s about how it works. Good design guides users, builds trust, and makes it easy for them to take action. Whether you’re launching, scaling, or rebranding, strong website design is what turns traffic into results.
Does the design of the website affect SEO?
Absolutely, design and SEO go hand in hand. A well structured, user friendly site keeps people engaged, which sends all the right signals to Google. Smart layout, mobile responsiveness, clean code, fast load times, all these things impact your rankings. Great design doesn’t just look good. It performs better too.
What if I don’t like the design direction?
Then we talk about it. Design is a team sport, and you’re on the field with us. Before we run in any direction, we get to know your story, your customers, and what makes your brand tick. We don’t go rogue. We go together.
Can you match my existing brand if I already have one?
Absolutely. We can work with what you’ve got and build on it. If you have a logo and a few colours, that’s a solid foundation. From there, we’ll help expand your brand into something more cohesive and consistent across every touchpoint.