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Your brand isn’t just a logo. It’s the story you tell and the feeling you leave behind. We create bold, thoughtful brand identities that spark connection, turn heads, and grow with your business.
Whether you're launching something new or refreshing what exists, we deliver branding that stands out without selling out.

Create a lasting impact with authentic branding
Our brand design services are here to amplify your business, bringing out its story and soul to craft an identity that’s uniquely yours. We create captivating, distinctive brands that resonate deeply with your audience and give your business the powerful edge it needs to stand out and thrive.
Logo Design
Website Design
Brand Documentation
Font Selections
Colour Pairing
Lottie Animations
Spline3D Website Interaction
Stationery and Print Design
Brand Storytelling
Branded Apparel (T-shirts, hoodies, hats)
Custom merchandise design (mugs, bags, etc.)
Design for promotional items (keychains, stickers)

Fancy a Free Quote?
Got a crazy idea? We’re all ears. Reach out, share your story, and let’s make some magic together. Click below to get your free quote.
Build Success with Branding That Connects
Your brand shouldn’t just exist. It should lead. Is your current identity helping you grow or holding you back?
At What IF Web, we specialise in bold, modern branding for ambitious businesses across industries and borders. Whether you need a full identity, a clean refresh, or custom brand assets, we create brand systems built for clarity, connection, and growth.

People Like You Who Asked Themselves “What IF ?”
The Tech Stack
Take a peek inside of some of the tools we harness to bring beautiful web experiences to life.
Figma
Figma
Intuitive user interface design tool for designing websites, app prototypes and more.

Spline
Spline
Innovative 3D design tool for creating interactive & engaging website elements.

Jitter
Jitter
Web-based animation tool that allows designers to create motion graphics easily
Why Go With What IF Web For Branding?
When you choose What IF Web for your branding, you’re choosing a partner that understands your brand needs more than just a logo and a template. It needs to thrive in the digital space and connect with your audience.

Designed for the Digital Space
We create brand identities built to shine online, from social media to websites and beyond.
Honest and open Communication
We keep you in the loop, without the jargon.
No Hidden Costs Or Bull
Transparent pricing and honest timelines, with no sneaky surprises.
Tailored Branding, Not Templates
Every brand is unique; we build from scratch to reflect that.
Our Services
We are a Christchurch based creative studio obsessed with building beautiful, bespoke digital experiences that are simple to manage, impossible to ignore, and drive real results.

Webflow
Development
As a Premium Webflow Partner, we build dynamic, easy-to-manage websites, designed for impact.

Website &
Mobile Design
Stand out and drive real results with a bespoke web design that truly oozes your brand’s personality.

Website Development
Building powerful, responsive, and interactive web solutions.

Website Strategy
Lay a strong foundation for your brand’s online presence that captures attention and drives growth.

Branding
& Identity
Unleash your business’s potential with custom branding, designed to showcase your company’s unique values.
Ongoing Support
Never feel stuck again. With Ongoing Support, we keep your site fresh, functional, and firing on all cylinders.



Webflow
Development
As a Premium Webflow Partner, we build dynamic, easy-to-manage websites, designed for impact.

Website &
Mobile Design
Stand out and drive real results with a bespoke web design that truly oozes your brand’s personality.

Website Development
Building powerful, responsive, and interactive web solutions.

Website Strategy
Lay a strong foundation for your brand’s online presence that captures attention and drives growth.

Branding
& Identity
Unleash your business’s potential with custom branding, designed to showcase your company’s unique values.
Ongoing Support
Never feel stuck again. With Ongoing Support, we keep your site fresh, functional, and firing on all cylinders.


Frequently Asked Questions
How much does it cost to design and develop a website?
Your website price will vary depending on the scope of your project, such as the number of unique pages, the design, and whether advanced features and asset creation are required. We pride ourselves on transparent pricing (because nobody likes a surprise bill!). While our pricing page gives a rough indication of costs, we recommend reaching out to us here for a free personalized quote.
What platforms do you build on?
We design in Figma and develop 90% of our websites in Webflow. We can also integrate with your existing third-party platforms, connect APIs, or develop custom features and functionalities tailored to your project needs.
How long does it take to design and develop a new website?
Our average project length, including onboarding, content strategy, design, development, and quality assurance/testing, is typically 8–10 weeks. Depending on the scope of your project, this may be longer or shorter. However, if you require a quicker turnaround, we are happy to discuss accelerated project options.
Will my website be responsive on mobile devices?
Absolutely! As more and more users visit websites via mobile devices, we take pride in crafting websites that are not just mobile-responsive but also mobile-optimised, ensuring they look and function beautifully on every device, screen, and browser.
Will I be able to make changes to my website myself once it’s live?
Of course. It’s your website after all. Once your Webflow site is live, we’ll transfer full ownership to your personal account so you’re in complete control. Webflow’s CMS is incredibly user-friendly, which is one of the many reasons our clients love it. And to make things even easier, we’ll also provide training videos so your team can manage updates with confidence. Need extra support? We’re here for ad hoc updates, retainers, or post-launch consulting.
What does it mean that What IF Web is a Webflow Premium Partner?
The Certified Webflow Premium Partner Badge is a reflection of our expertise and dedication to building exceptional websites. It recognises What IF Web as one of the industry's best and a trusted partner for your next Webflow project.
Why should I choose What IF Web over other website agencies?
We’re not your average agency. We’re a small, passionate team of talented creatives who genuinely care about delivering exceptional results. When you work with us, the person you speak to is the one building your site. No middlemen. No solo juniors. Just expert craftsmanship and high attention to detail. We’re big on communication and always go the extra mile to make sure your website or brand isn’t just “good”, it’s outstanding.
Do you host websites?
Yes and no. If your website is built in Webflow, you don’t need to host with us or any other agency. It’s like a Netflix subscription. Webflow handles the hosting, security, and performance for you. You just pay them directly, and they keep everything running smoothly. For the occasional WordPress site or Vue app, yes, we do offer hosting solutions. We’ll set you up with something solid and secure.
Do you offer SEO strategy?
We don’t offer SEO strategy, but we do handle technical SEO. That means we build your site in a way that gives you the best shot at ranking. Fast load times, clean code, and proper structure. Think of it as the trampoline that helps your SEO bounce higher. If you're running a campaign or hiring an SEO agency later, your site will already be ready to go.