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Your Brand Identity Agency

We’re an NZ brand identity agency crafting striking brands that go beyond aesthetics, creating meaningful connections & lasting impressions.

I Need Branding

Affordable Brand Identity That Packs a Punch

Your brand isn’t just a logo. It’s the story you tell and the feeling you leave behind. We create bold, thoughtful brand identities that spark connection, turn heads, and grow with your business.

Whether you're launching something new or refreshing what exists, we deliver branding that stands out without selling out.

Building Websites that impress

Discover our Digital Branding success stories.

Sub Services

Create a lasting impact with authentic branding

Our brand design services are here to amplify your business, bringing out its story and soul to craft an identity that’s uniquely yours. We create captivating, distinctive brands that resonate deeply with your audience and give your business the powerful edge it needs to stand out and thrive.

Logo Design

Website Design

Brand Documentation

Font Selections

Colour Pairing

Lottie Animations

Spline3D Website Interaction

Stationery and Print Design

Brand Storytelling

Branded Apparel (T-shirts, hoodies, hats)

Custom merchandise design (mugs, bags, etc.)

Design for promotional items (keychains, stickers)

Fancy a Free Quote?

Got a crazy idea? We’re all ears. Reach out, share your story, and let’s make some magic together. Click below to get your free quote.

Go on, it's FREE
Forms not your thing, book a call instead

Build Success with Branding That Connects

Your brand shouldn’t just exist. It should lead. Is your current identity helping you grow or holding you back?

At What IF Web, we specialise in bold, modern branding for ambitious businesses across industries and borders. Whether you need a full identity, a clean refresh, or custom brand assets, we create brand systems built for clarity, connection, and growth.

People Like You Who Asked Themselves 
“What IF ?”

"I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."
Kane Patterson
Director, No Code Creation
"I can confidently recommend the What If Web team to any business looking to stand up a modern, great looking and well crafted site."
Christo Brown
Head of Product, Connect Financial
"I worked with What IF Web to turn my design into reality, and I’m so happy with how it turned out! They really took my ideas and added their own magic, especially with some great animations that make the site feel alive."
Mathilde Henry
Designer, Medenterprises
"Isaac and Tom with What IF Web were phenomenal to work with, point blank. The website they designed, and developed through Webflow was more than I could've imagined. Will work with them again, and highly recommend them to anyone needing dev/design work."
Zach Houvener
Owner, Parks & Recipes
"We highly recommend Isaac. He is quick to respond and action work requests to a high standard, creates helpful guides and is extremely professional in all he does."
Waitangi Treaty Grounds
"Isaac has worked with my team for the last few months and has been dedicated and diligent, even when briefs are light and time is tight! I would definitely recommend him for Webflow Development projects."
Nicola Reade
Marketing Manager, Nextspace
"I've worked with many developers over the years; these guys were one of the easiest and communicated better than anyone I've ever seen."
Ryan Judd
Head of Product Marketing, Medenterprises
"The team and I highly recommend Isaac and the What IF Web team. He is using the absolute top techniques and processes available to produce SEO friendly, beautiful responsive websites. His timely and concise approach is well structured and a positive experience."
Ollie Law
Owner, Fixinc
"Great web design and development service - very proactive and always provide really useful input and feedback throughout the whole process. Would definitely recommend."
Leon White
Founder, Leon White Design
"Tom and Isaac did a phenomenal job with our branding and website redesign project. The process was managed by them with adherence to deadlines and responsiveness to our comments and edit requests. Very happy with the results."
Miguel Zabludovsky
CEO, Slate Cleaning
"The WhatIFWeb team has revolutionized our company by providing us a unique brand via the creation of a wonderful website. They are a really creative and imaginative team, but most importantly, they are a pleasant team to work with."
Ketan Patel
Founder, Archesys
"We were blown away by Isaac and the team who worked on our project: Jobtale. Super responsive, helpful and a tightly run ship, will definitely work with again. Thanks guys!"
Renae Peattie
Head of Marketing, Jobtale
"They were knowledgeable and provided expert advice throughout the project. They produced A+ outcomes within the timeline and budget agreed upon. I highly recommend them to anyone needing a Webflow build or redesign."
Jamie Frew
Co-Founder, Carepatron
"The What IF team's dedication and proficiency in utilizing Webflow have truly exceeded our expectations, making them a top choice for website development services."
Derek Wang
COO, Spover Inc.
"Isaac is a pleasure to work with. He is super knowledgeable with great technical skills, but most importantly communicates quickly and thoughtfully, so we get great advice as well as top-notch service."
Chris Montgomerie
National Manager, NZAEE
"What IF captured what I needed perfectly. Their meticulous attention to detail made everything user-friendly. Their combination of technical prowess and genuine care truly sets them apart, would definitely recommend for any help on any website!"
Arella Yang
YouTuber
"What If provided an exceptional development experience. Not only were they transparent about pricing, but they also delivered our website swiftly while maintaining open communication."
Daniele Cosentino
CEO, Asia Internship Program
“Isaac and his team have been delivered an outstanding result for us in what was a complex build across multiple platforms. Highly responsive, flexible, quality work. I can't recommend them highly enough.”
Dan Shields
Managing Director, Sention
"The What IF Web team is awesome. I will be referring them to others who need websites and my company will definitely be using them for all of our website updates."
Addy First
COO, Quarter20

The Tech Stack

Take a peek inside of some of the tools we harness to bring beautiful web experiences to life.

Figma

Figma

Figma

Intuitive user interface design tool for designing websites, app prototypes and more.

Spline

Spline

Spline

Innovative 3D design tool for creating interactive & engaging website elements.

Jitter

Jitter

Jitter

Web-based animation tool that allows designers to create motion graphics easily

Why Go With What IF Web For Branding?

When you choose What IF Web for your branding, you’re choosing a partner that understands your brand needs more than just a logo and a template. It needs to thrive in the digital space and connect with your audience.

Designed for the Digital Space

We create brand identities built to shine online, from social media to websites and beyond.

Honest and open Communication

We keep you in the loop, without the jargon.

No Hidden Costs Or Bull

Transparent pricing and honest timelines, with no sneaky surprises.

Tailored Branding, Not Templates

Every brand is unique; we build from scratch to reflect that.

Our Services

We are a Christchurch based creative studio obsessed with building beautiful, bespoke digital experiences that are simple to manage, impossible to ignore, and drive real results.

Frequently Asked Questions

How much does it cost to design and develop a website?

Your website price will vary depending on the scope of your project, such as the number of unique pages, the design, and whether advanced features and asset creation are required. We pride ourselves on transparent pricing (because nobody likes a surprise bill!). While our pricing page gives a rough indication of costs, we recommend reaching out to us here for a free personalized quote.

What platforms do you build on?

We design in Figma and develop 90% of our websites in Webflow. We can also integrate with your existing third-party platforms, connect APIs, or develop custom features and functionalities tailored to your project needs.

How long does it take to design and develop a new website?

Our average project length, including onboarding, content strategy, design, development, and quality assurance/testing, is typically 8–10 weeks. Depending on the scope of your project, this may be longer or shorter. However, if you require a quicker turnaround, we are happy to discuss accelerated project options.

Will my website be responsive on mobile devices?

Absolutely! As more and more users visit websites via mobile devices, we take pride in crafting websites that are not just mobile-responsive but also mobile-optimised, ensuring they look and function beautifully on every device, screen, and browser.

Will I be able to make changes to my website myself once it’s live?

Of course. It’s your website after all. Once your Webflow site is live, we’ll transfer full ownership to your personal account so you’re in complete control. Webflow’s CMS is incredibly user-friendly, which is one of the many reasons our clients love it. And to make things even easier, we’ll also provide training videos so your team can manage updates with confidence. Need extra support? We’re here for ad hoc updates, retainers, or post-launch consulting.

What does it mean that What IF Web is a Webflow Premium Partner?

The Certified Webflow Premium Partner Badge is a reflection of our expertise and dedication to building exceptional websites. It recognises What IF Web as one of the industry's best and a trusted partner for your next Webflow project.

Why should I choose What IF Web over other website agencies?

We’re not your average agency. We’re a small, passionate team of talented creatives who genuinely care about delivering exceptional results. When you work with us, the person you speak to is the one building your site. No middlemen. No solo juniors. Just expert craftsmanship and high attention to detail. We’re big on communication and always go the extra mile to make sure your website or brand isn’t just “good”, it’s outstanding.

Do you host websites?

Yes and no. If your website is built in Webflow, you don’t need to host with us or any other agency. It’s like a Netflix subscription. Webflow handles the hosting, security, and performance for you. You just pay them directly, and they keep everything running smoothly. For the occasional WordPress site or Vue app, yes, we do offer hosting solutions. We’ll set you up with something solid and secure.

Do you offer SEO strategy?

We don’t offer SEO strategy, but we do handle technical SEO. That means we build your site in a way that gives you the best shot at ranking. Fast load times, clean code, and proper structure. Think of it as the trampoline that helps your SEO bounce higher. If you're running a campaign or hiring an SEO agency later, your site will already be ready to go.

Still Have Questions?

Contact Us