Application Design That Makes Sense to Use
Design for web apps and platforms, from the first wireframe to a system your developers can build without guessing.
Complex Made Usable
Designing an app is a different job to designing a website. There are states, flows, edge cases, and a lot more that can go wrong when someone actually starts using it.
We design applications from the structure up, so what your developers build is something people can genuinely use.
Let’s Build Something Great Together
A rebrand. A new website. A custom app. A better way to show up online. Whatever's next, let's make sure your digital presence is ready for it.
Application design from wireframe to build-ready
An app lives or dies on whether people can figure out how to use it. All the clever functionality in the world does not help if the interface fights them.
We design web applications properly, starting with how the thing should work and moving through wireframes, flows, and interface design to a system your developers can build straight from. Complex functionality gets made simple to use, which is the hard part.
Dashboards, portals, booking flows, internal tools: we design the screens and the logic behind them so the finished app feels obvious rather than overwhelming.
People Like You Who Asked Themselves “What IF ?”
"I approached Isaac on behalf of our organisation after we were experiencing bandwith issues that resulted in large bills each month. Isaac quickly identified the problem and sorted it out for us immediately, resulting in our monthly bills being cut in half."
"The What IF Web team are a great asset to help our business achieve our website goals. They provide timely insight and advice and are proactive in getting projects done. Would recommend them to anyone looking for website design or development resources."
"Creative legends. We didn't want a boiler plate template, but someone who could take our brand guidelines and raise them to the next level. Tom was great to work with, communicated well, and understood what we were after first time. Highly recommended!"
"I've been very impressed by the team at What IF web. They have completely smashed it, giving us a website design that is streets ahead of what we had."
"They produced A+ outcomes within the timeline and budget agreed upon. I highly recommend them to anyone needing a Webflow build or redesign."
"The team did a great job delivering a great website experience. They are very responsive and great to work with."
"I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."
"I can confidently recommend the What If Web team to any business looking to stand up a modern, great looking and well crafted site."
Frequently Asked Questions
What does a UX designer actually do?
A UX designer maps out how users move through your product and identifies where they drop off or get confused. For SaaS and B2B businesses, that covers everything from information architecture to the final checkout flow.
What's the difference between UX and UI design?
UI (user interface) design is about how something looks. UX (user experience) design is about how it works. UI is part of UX, but not the whole picture. A site can look great and still be frustrating to use. Good UX means the two work together so the experience feels seamless.
