Application Design That Makes Sense to Use
Design for web apps and platforms, from the first wireframe to a system your developers can build without guessing.
Complex Made Usable
Designing an app is a different job to designing a website. There are states, flows, edge cases, and a lot more that can go wrong when someone actually starts using it.
We design applications from the structure up, so what your developers build is something people can genuinely use.
Let’s Build Something Great Together
A rebrand. A new website. A custom app. A better way to show up online. Whatever's next, let's make sure your digital presence is ready for it.
Application design from wireframe to build-ready
An app lives or dies on whether people can figure out how to use it. All the clever functionality in the world does not help if the interface fights them.
We design web applications properly, starting with how the thing should work and moving through wireframes, flows, and interface design to a system your developers can build straight from. Complex functionality gets made simple to use, which is the hard part.
Dashboards, portals, booking flows, internal tools: we design the screens and the logic behind them so the finished app feels obvious rather than overwhelming.
People Like You Who Asked Themselves “What IF ?”
"I approached Isaac on behalf of our organisation after we were experiencing bandwith issues that resulted in large bills each month. Isaac quickly identified the problem and sorted it out for us immediately, resulting in our monthly bills being cut in half."
"We were blown away by Isaac and the team who worked on our project. Super responsive, helpful and a tightly run ship, will definitely work with again."
"I've worked with many developers over the years; these guys were one of the easiest and communicated better than anyone I've ever seen."
"They produced A+ outcomes within the timeline and budget agreed upon. I highly recommend them to anyone needing a Webflow build or redesign."
"The team did a great job delivering a great website experience. They are very responsive and great to work with.
"I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."
"I can confidently recommend the What If Web team to any business looking to stand up a modern, great looking and well crafted site."
"I worked with What IF Web to turn my design into reality, and I’m so happy with how it turned out! They really took my ideas and added their own magic."
"Isaac and Tom with What IF Web were phenomenal to work with, point blank. The website they designed, and developed through Webflow was more than I could've imagined."
"They are quick to respond and action work requests to a high standard, creates helpful guides and is extremely professional in all they do."
"Isaac has worked with my team for the last few months and has been dedicated and diligent, even when briefs are light and time is tight!"
"The team and I highly recommend Isaac and the What IF Web team. He is using the absolute top techniques and processes available."
"Great web design and development service - very proactive and always provide really useful input and feedback throughout the whole process."
"They are a really creative and imaginative team, but most importantly, they are a pleasant team to work with."
"The What IF team's dedication and proficiency in utilizing Webflow have truly exceeded our expectations, making them a top choice for website development services."
"What If provided an exceptional development experience. Not only were they transparent about pricing, but they also delivered our website swiftly while maintaining open communication."
"What IF captured what I needed perfectly. Their meticulous attention to detail made everything user-friendly. Their combination of technical prowess and genuine care truly sets them apart."
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“Isaac and his team have been delivered an outstanding result for us in what was a complex build across multiple platforms. I can't recommend them highly enough.”
"The What IF Web team is awesome. I will be referring them to others who need websites and my company will definitely be using them for all of our website updates."
"Super knowledgeable with great technical skills, but most importantly communicates quickly and thoughtfully, so we get great advice as well as top-notch service."
Why go with What IF Web for application design
We design apps with the build in mind, hand developers a system they can work from, and keep the interface simple even when the logic is not.
Frequently Asked Questions
What does a UX designer actually do?
A UX designer maps out how users move through your product and identifies where they drop off or get confused. For SaaS and B2B businesses, that covers everything from information architecture to the final checkout flow.
What's the difference between UX and UI design?
UI (user interface) design is about how something looks. UX (user experience) design is about how it works. UI is part of UX, but not the whole picture. A site can look great and still be frustrating to use. Good UX means the two work together so the experience feels seamless.
