The right web design company understands your business and doesn't disappear after launch. The wrong one looks great in a pitch and costs you months. At What IF Web, a Webflow Premium Partner based in Christchurch, New Zealand, we've seen both sides of that equation. Here's what to look for.
Ask about their experience in your space
Any agency can say they work with B2B businesses. Ask whether they've solved problems like yours. That means understanding your sales cycle and knowing what your buyers need to see before they make contact. Ask for specific examples with real outcomes. If they can't name them, move on.
Check the portfolio properly
A slick portfolio is easy to build. Check whether the sites in it work.
Before you commit, open a few of their recent projects on your own device and ask:
- Can you tell what the business does within five seconds?
- Does the navigation make sense?
- Does it load quickly?
We've seen too many beautiful sites that don't do the job they were built for. Our case studies show the brief and the outcome.
Design and development need to work together
Great design gets attention. Solid development makes it work. The two aren't always done by the same people.
Ask every agency:
- Can you build exactly what we need, or are we stuck with templates?
- Will the site connect with the tools we already use?
- What happens when something needs updating after launch?
The best partners deliver both without you having to manage the handoff between them.
Pricing should be fixed and transparent
The cheapest quote is rarely the best value. The most expensive doesn't guarantee the best outcome.
Look for studios that give fixed-price proposals with no hidden extras and a clear revision process in the original quote. If you're getting vague estimates or hourly rates on a project scope, the agency isn't confident in what the work involves.
At What IF Web, every project starts with a locked-in price.
Ask how they handle support after launch
Your website isn't finished on launch day. It needs updates and fixes as the business changes.
Red flags to watch for: agencies that gate your access to your own site, and support that goes quiet after handover.
Good agencies give you ownership of your site and clear documentation from the start.
What IF Web's position on this
We're a small team, which means you deal directly with the people doing the work. No account managers, no handoffs. What IF Web is a Webflow Premium Partner based in Christchurch, New Zealand. We work with B2B and SaaS businesses on full builds and rebuilds globally.
If you want a straight conversation about whether we're the right fit for your project, get in touch. First coffee's on us.
