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Custom Merch That Earns Its Place

Mugs, bags, and the rest, designed to carry your brand into the world without looking like a throwaway freebie.

Merch People Keep, Not Bin

There is branded merch that ends up in the bin by Friday, and merch that becomes someone's favourite mug. The difference is whether it was designed with any care.

We design custom merchandise that people actually want to keep and use, which is the only kind worth paying to produce.

Shot of the What IF Web team

Let’s Build Something Great Together

A rebrand. A new website. A custom app. A better way to show up online. Whatever's next, let's make sure your digital presence is ready for it.

Custom merchandise designed to be kept

Merch is your brand out in the wild, on a desk or in a bag, long after the event is over. Worth making it something people are glad to have.

We design custom merchandise across the usual suspects and the less usual ones: mugs, tote bags, drink bottles, notebooks, whatever suits your brand and the occasion. Each piece is designed to work with your identity and set up correctly for whoever is producing it.

The aim is simple. Merch good enough that people choose to use it, so your brand travels further than the event it came from.

People Like You Who Asked Themselves 
“What IF ?”

"I approached Isaac on behalf of our organisation after we were experiencing bandwith issues that resulted in large bills each month. Isaac quickly identified the problem and sorted it out for us immediately, resulting in our monthly bills being cut in half."
Jade Pengelly
Jade Pengelly
Executive Officer, NZAVS
"The What IF Web team are a great asset to help our business achieve our website goals. They provide timely insight and advice and are proactive in getting projects done. Would recommend them to anyone looking for website design or development resources."
Shane Potter
Shane Potter
Head of Marketing, Molemap
"Creative legends. We didn't want a boiler plate template, but someone who could take our brand guidelines and raise them to the next level. Tom was great to work with, communicated well, and understood what we were after first time. Highly recommended!"
Matt Palmer
Matt Palmer
Marketing Manager, NextMinute
"I've been very impressed by the team at What IF web. They have completely smashed it, giving us a website design that is streets ahead of what we had."
Sarah Heal
Sarah Heal
CEO, Information Leadership
"They produced A+ outcomes within the timeline and budget agreed upon. I highly recommend them to anyone needing a Webflow build or redesign."
Jamie Frew
Jamie Frew
Co-Founder, Carepatron
"The team did a great job delivering a great website experience. They are very responsive and great to work with."
Matt McGregor
Matt McGregor
Product Marketer, Aphex
"I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."
Kane Patterson
Kane Patterson
Director, No Code Creation
"I can confidently recommend the What If Web team to any business looking to stand up a modern, great looking and well crafted site."
Christo Brown
Christo Brown
Head of Product, Connect Financial

Why go with What IF Web for merch design

We design merch people keep rather than toss, we match it to your brand, and we hand over production-ready files so it comes back right.

Tailored Branding, Not Templates

Every brand is unique; we build from scratch to reflect that.

Designed for the Digital Space

We create brand identities built to shine online, from social media to websites and beyond.

Honest and Open Communication

We keep you in the loop, without the jargon.

No Hidden Costs

Transparent pricing and honest timelines, with no sneaky surprises.