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Custom Merch That Earns Its Place

Mugs, bags, and the rest, designed to carry your brand into the world without looking like a throwaway freebie.

Merch People Keep, Not Bin

There is branded merch that ends up in the bin by Friday, and merch that becomes someone's favourite mug. The difference is whether it was designed with any care.

We design custom merchandise that people actually want to keep and use, which is the only kind worth paying to produce.

Custom merchandise design (mugs, bags, etc.)

Let’s Build Something Great Together

A rebrand. A new website. A custom app. A better way to show up online. Whatever's next, let's make sure your digital presence is ready for it.

Custom merchandise designed to be kept

Merch is your brand out in the wild, on a desk or in a bag, long after the event is over. Worth making it something people are glad to have.

We design custom merchandise across the usual suspects and the less usual ones: mugs, tote bags, drink bottles, notebooks, whatever suits your brand and the occasion. Each piece is designed to work with your identity and set up correctly for whoever is producing it.

The aim is simple. Merch good enough that people choose to use it, so your brand travels further than the event it came from.

People Like You Who Asked Themselves 
“What IF ?”

"I approached Isaac on behalf of our organisation after we were experiencing bandwith issues that resulted in large bills each month. Isaac quickly identified the problem and sorted it out for us immediately, resulting in our monthly bills being cut in half."
Jade Pengelly
Jade Pengelly
Executive Officer, NZAVS
"We were blown away by Isaac and the team who worked on our project. Super responsive, helpful and a tightly run ship, will definitely work with again."
Renae Peattie
Renae Peattie
Head of Marketing, Jobtale
"I've worked with many developers over the years; these guys were one of the easiest and communicated better than anyone I've ever seen."
Ryan Judd
Ryan Judd
Head of Product Marketing, Medenterprises
"They produced A+ outcomes within the timeline and budget agreed upon. I highly recommend them to anyone needing a Webflow build or redesign."
Jamie Frew
Jamie Frew
Co-Founder, Carepatron
"The team did a great job delivering a great website experience. They are very responsive and great to work with.
Matt McGregor
Matt McGregor
Product Marketer, Aphex
"I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."
Kane Patterson
Kane Patterson
Director, No Code Creation
"I can confidently recommend the What If Web team to any business looking to stand up a modern, great looking and well crafted site."
Christo Brown
Christo Brown
Head of Product, Connect Financial
"I worked with What IF Web to turn my design into reality, and I’m so happy with how it turned out! They really took my ideas and added their own magic."
Mathilde Henry
Mathilde Henry
Designer, Medenterprises
"Isaac and Tom with What IF Web were phenomenal to work with, point blank. The website they designed, and developed through Webflow was more than I could've imagined."
Zach Houvener
Zach Houvener
Owner, Parks & Recipes
"They are quick to respond and action work requests to a high standard, creates helpful guides and is extremely professional in all they do."
Waitangi Treaty Grounds
Waitangi Treaty Grounds
"Isaac has worked with my team for the last few months and has been dedicated and diligent, even when briefs are light and time is tight!"
Nicola Reade
Nicola Reade
Marketing Manager, Nextspace
"The team and I highly recommend Isaac and the What IF Web team. He is using the absolute top techniques and processes available."
Ollie Law
Ollie Law
Owner, Fixinc
"Great web design and development service - very proactive and always provide really useful input and feedback throughout the whole process."
Leon White
Leon White
Founder, Leon White Design
"They are a really creative and imaginative team, but most importantly, they are a pleasant team to work with."
Ketan Patel
Ketan Patel
Founder, Archesys
"The What IF team's dedication and proficiency in utilizing Webflow have truly exceeded our expectations, making them a top choice for website development services."
Derek Wang
Derek Wang
COO, Spover Inc.
"What If provided an exceptional development experience. Not only were they transparent about pricing, but they also delivered our website swiftly while maintaining open communication."
Daniele Cosentino
Daniele Cosentino
CEO, Asia Internship Program
"What IF captured what I needed perfectly. Their meticulous attention to detail made everything user-friendly. Their combination of technical prowess and genuine care truly sets them apart."
Arella Yang
Arella Yang
YouTuber
“Isaac and his team have been delivered an outstanding result for us in what was a complex build across multiple platforms. I can't recommend them highly enough.”
Dan Shields
Dan Shields
Managing Director, Sention
"The What IF Web team is awesome. I will be referring them to others who need websites and my company will definitely be using them for all of our website updates."
Addy First
Addy First
COO, Quarter20
"Super knowledgeable with great technical skills, but most importantly communicates quickly and thoughtfully, so we get great advice as well as top-notch service."
Chris Montgomerie
Chris Montgomerie
National Manager, NZAEE

Why go with What IF Web for merch design

We design merch people keep rather than toss, we match it to your brand, and we hand over production-ready files so it comes back right.

Tailored Branding, Not Templates

Every brand is unique; we build from scratch to reflect that.

Designed for the Digital Space

We create brand identities built to shine online, from social media to websites and beyond.

Honest and Open Communication

We keep you in the loop, without the jargon.

No Hidden Costs

Transparent pricing and honest timelines, with no sneaky surprises.