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Design Built Properly in Figma

Clean, well-structured Figma files and components your team and your developers can actually work from.

Design Files That Do Not Fight Back

Figma is where most modern design actually happens, and there is a world of difference between a tidy file and a chaotic one. A good file is fast to work in and easy to hand off. A bad one costs everyone time forever.

We build Figma files properly, so the design is as easy to work with as it is to look at.

Figma Design

Let’s Build Something Great Together

A rebrand. A new website. A custom app. A better way to show up online. Whatever's next, let's make sure your digital presence is ready for it.

Figma files that are a pleasure to inherit

A messy Figma file is a problem that keeps giving. Every handoff, every edit, every new person on the project pays for the mess that was left behind.

We design in Figma the way it is meant to be used: proper components, sensible layers, styles that mean something, and files organised so the next person is not left guessing. Whether it is your in-house team or our developers picking it up, the handoff is clean.

You get design that looks great and a file that behaves, which matters more than people realise until they inherit a bad one.

People Like You Who Asked Themselves 
“What IF ?”

"I approached Isaac on behalf of our organisation after we were experiencing bandwith issues that resulted in large bills each month. Isaac quickly identified the problem and sorted it out for us immediately, resulting in our monthly bills being cut in half."
Jade Pengelly
Jade Pengelly
Executive Officer, NZAVS
"We were blown away by Isaac and the team who worked on our project. Super responsive, helpful and a tightly run ship, will definitely work with again."
Renae Peattie
Renae Peattie
Head of Marketing, Jobtale
"I've worked with many developers over the years; these guys were one of the easiest and communicated better than anyone I've ever seen."
Ryan Judd
Ryan Judd
Head of Product Marketing, Medenterprises
"They produced A+ outcomes within the timeline and budget agreed upon. I highly recommend them to anyone needing a Webflow build or redesign."
Jamie Frew
Jamie Frew
Co-Founder, Carepatron
"The team did a great job delivering a great website experience. They are very responsive and great to work with.
Matt McGregor
Matt McGregor
Product Marketer, Aphex
"I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."
Kane Patterson
Kane Patterson
Director, No Code Creation
"I can confidently recommend the What If Web team to any business looking to stand up a modern, great looking and well crafted site."
Christo Brown
Christo Brown
Head of Product, Connect Financial
"I worked with What IF Web to turn my design into reality, and I’m so happy with how it turned out! They really took my ideas and added their own magic."
Mathilde Henry
Mathilde Henry
Designer, Medenterprises
"Isaac and Tom with What IF Web were phenomenal to work with, point blank. The website they designed, and developed through Webflow was more than I could've imagined."
Zach Houvener
Zach Houvener
Owner, Parks & Recipes
"They are quick to respond and action work requests to a high standard, creates helpful guides and is extremely professional in all they do."
Waitangi Treaty Grounds
Waitangi Treaty Grounds
"Isaac has worked with my team for the last few months and has been dedicated and diligent, even when briefs are light and time is tight!"
Nicola Reade
Nicola Reade
Marketing Manager, Nextspace
"The team and I highly recommend Isaac and the What IF Web team. He is using the absolute top techniques and processes available."
Ollie Law
Ollie Law
Owner, Fixinc
"Great web design and development service - very proactive and always provide really useful input and feedback throughout the whole process."
Leon White
Leon White
Founder, Leon White Design
"They are a really creative and imaginative team, but most importantly, they are a pleasant team to work with."
Ketan Patel
Ketan Patel
Founder, Archesys
"The What IF team's dedication and proficiency in utilizing Webflow have truly exceeded our expectations, making them a top choice for website development services."
Derek Wang
Derek Wang
COO, Spover Inc.
"What If provided an exceptional development experience. Not only were they transparent about pricing, but they also delivered our website swiftly while maintaining open communication."
Daniele Cosentino
Daniele Cosentino
CEO, Asia Internship Program
"What IF captured what I needed perfectly. Their meticulous attention to detail made everything user-friendly. Their combination of technical prowess and genuine care truly sets them apart."
Arella Yang
Arella Yang
YouTuber
“Isaac and his team have been delivered an outstanding result for us in what was a complex build across multiple platforms. I can't recommend them highly enough.”
Dan Shields
Dan Shields
Managing Director, Sention
"The What IF Web team is awesome. I will be referring them to others who need websites and my company will definitely be using them for all of our website updates."
Addy First
Addy First
COO, Quarter20
"Super knowledgeable with great technical skills, but most importantly communicates quickly and thoughtfully, so we get great advice as well as top-notch service."
Chris Montgomerie
Chris Montgomerie
National Manager, NZAEE

Why go with What IF Web for Figma design

We build Figma files with structure and components done right, so handoffs are clean and your team can pick up the work without a headache.

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Frequently Asked Questions

How do I give feedback on design work if I’m not a designer?

Easy. We send Loom videos alongside interactive mockups where you can drop comments just like you would on a YouTube timeline. No jargon needed. Just tell us what you like, what’s not clicking, and we’ll translate it from there. We can also jump on a video call if you like, we don’t bite.

What if I don’t like the design direction?

Then we talk about it. Design is a team sport, and you’re on the field with us. Before we run in any direction, we get to know your story, your customers, and what makes your brand tick. We don’t go rogue. We go together.

Still Have Questions?

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