Design Built Properly in Figma
Clean, well-structured Figma files and components your team and your developers can actually work from.
Design Files That Do Not Fight Back
Figma is where most modern design actually happens, and there is a world of difference between a tidy file and a chaotic one. A good file is fast to work in and easy to hand off. A bad one costs everyone time forever.
We build Figma files properly, so the design is as easy to work with as it is to look at.
Let’s Build Something Great Together
A rebrand. A new website. A custom app. A better way to show up online. Whatever's next, let's make sure your digital presence is ready for it.
Figma files that are a pleasure to inherit
A messy Figma file is a problem that keeps giving. Every handoff, every edit, every new person on the project pays for the mess that was left behind.
We design in Figma the way it is meant to be used: proper components, sensible layers, styles that mean something, and files organised so the next person is not left guessing. Whether it is your in-house team or our developers picking it up, the handoff is clean.
You get design that looks great and a file that behaves, which matters more than people realise until they inherit a bad one.
People Like You Who Asked Themselves “What IF ?”
"I approached Isaac on behalf of our organisation after we were experiencing bandwith issues that resulted in large bills each month. Isaac quickly identified the problem and sorted it out for us immediately, resulting in our monthly bills being cut in half."
"The What IF Web team are a great asset to help our business achieve our website goals. They provide timely insight and advice and are proactive in getting projects done. Would recommend them to anyone looking for website design or development resources."
"Creative legends. We didn't want a boiler plate template, but someone who could take our brand guidelines and raise them to the next level. Tom was great to work with, communicated well, and understood what we were after first time. Highly recommended!"
"I've been very impressed by the team at What IF web. They have completely smashed it, giving us a website design that is streets ahead of what we had."
"They produced A+ outcomes within the timeline and budget agreed upon. I highly recommend them to anyone needing a Webflow build or redesign."
"The team did a great job delivering a great website experience. They are very responsive and great to work with."
"I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."
"I can confidently recommend the What If Web team to any business looking to stand up a modern, great looking and well crafted site."
Frequently Asked Questions
How do I give feedback on design work if I’m not a designer?
Easy. We send Loom videos alongside interactive mockups where you can drop comments just like you would on a YouTube timeline. No jargon needed. Just tell us what you like, what’s not clicking, and we’ll translate it from there. We can also jump on a video call if you like, we don’t bite.
What if I don’t like the design direction?
Then we talk about it. Design is a team sport, and you’re on the field with us. Before we run in any direction, we get to know your story, your customers, and what makes your brand tick. We don’t go rogue. We go together.
