Prototypes You Can Click Before You Commit
Clickable prototypes that let you test how something feels and works before anyone writes a line of code.
Test It Before You Build It
A static design can hide all sorts of problems. You do not spot the awkward flow or the confusing step until someone tries to actually use it. A prototype surfaces that early, when fixing it is a five-minute job.
We build clickable prototypes so you can test the real thing before committing to the build.
Let’s Build Something Great Together
A rebrand. A new website. A custom app. A better way to show up online. Whatever's next, let's make sure your digital presence is ready for it.
Prototyping that catches problems early
It is a lot cheaper to change your mind about a prototype than to change your mind about a built product. Prototyping is where the expensive mistakes get caught.
We build interactive prototypes you can actually click through, so a design can be tested and felt before it becomes an expensive build. You get to see how a flow works, where it snags, and what needs rethinking, all while it is still cheap to change.
It is the step that turns a nice-looking mockup into something you know will work, because you have already used it.
People Like You Who Asked Themselves “What IF ?”
"I approached Isaac on behalf of our organisation after we were experiencing bandwith issues that resulted in large bills each month. Isaac quickly identified the problem and sorted it out for us immediately, resulting in our monthly bills being cut in half."
"The What IF Web team are a great asset to help our business achieve our website goals. They provide timely insight and advice and are proactive in getting projects done. Would recommend them to anyone looking for website design or development resources."
"Creative legends. We didn't want a boiler plate template, but someone who could take our brand guidelines and raise them to the next level. Tom was great to work with, communicated well, and understood what we were after first time. Highly recommended!"
"I've been very impressed by the team at What IF web. They have completely smashed it, giving us a website design that is streets ahead of what we had."
"They produced A+ outcomes within the timeline and budget agreed upon. I highly recommend them to anyone needing a Webflow build or redesign."
"The team did a great job delivering a great website experience. They are very responsive and great to work with."
"I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."
"I can confidently recommend the What If Web team to any business looking to stand up a modern, great looking and well crafted site."
Frequently Asked Questions
What if I don’t like the design direction?
Then we talk about it. Design is a team sport, and you’re on the field with us. Before we run in any direction, we get to know your story, your customers, and what makes your brand tick. We don’t go rogue. We go together.
How do I give feedback on design work if I’m not a designer?
Easy. We send Loom videos alongside interactive mockups where you can drop comments just like you would on a YouTube timeline. No jargon needed. Just tell us what you like, what’s not clicking, and we’ll translate it from there. We can also jump on a video call if you like, we don’t bite.
