Aphex

The Objective

Aphex is a construction project management SaaS platform experiencing rapid growth. With their product gaining traction and the team expanding globally across London and New Zealand, they needed a long-term design and development partner who could keep pace with their evolution.

Their existing Webflow site from 2022 needed updating to reflect their newer brand work, but more importantly, they needed someone who could do more than just execute. Their small team had ideas and a capable marketing function, but they specifically wanted a real designer involved, not just a Webflow developer. They needed a partner who could work collaboratively and maintain a steady pipeline of work.

For a B2B SaaS company, communicating trust and credibility online is paramount. Aphex needed a partner who understood this and could translate their content strategy into a visual framework that positioned them as industry leaders.

What We Did

Since September 2024, we've worked as an embedded design and development partner with Aphex's marketing team. Rather than a one-off website build, we've continuously evolved their digital presence through regular updates and new page builds.

We've designed and developed an extensive range of pages across their site, including their homepage, navigation updates, resource hub with individual templates for different content types, book a demo page, pricing, feature pages, careers page, manifesto, live demo, vertical pages, case studies with custom templates, product pages, and persona pages. Each page is designed with strong brand consistency and built with their evolving product needs in mind.

The work includes:

• Partnering with their marketing team to interpret content strategy and translate it into visual frameworks that communicate industry trust and credibility
• Establishing design rules built on top of Aphex's brand documentation, creating a polished, confident SaaS aesthetic
• Integrating Lottie animations and custom diagrams throughout the site to enhance user experience
• Building a user-friendly CMS that makes content management straightforward for their team
• Maintaining a steady, collaborative pipeline of work that fits with the team's priorities
• Continuously adding new pages as their product and company grow

The Result

Aphex now has a modern, scalable web presence that evolves alongside their product. The website successfully communicates the trust and credibility essential in B2B SaaS, with customers and C-suite leadership both praising the result.

The partnership has delivered exactly what Aphex needed: a reliable design and development team that works collaboratively with their marketing efforts and consistently delivers organised, high-quality results. With an easy-to-use CMS and a foundation built for growth, Aphex can confidently invest in their website as a critical marketing and sales tool.

Most importantly, the website continues to evolve. As Aphex grows and their product develops, we're there to support with new pages, updates, and improvements—acting as the long-term partner they were looking for from the start.