67%
Reduction in bandwidth
$3.7k
Saved annually
The Objective
NZAVS (the New Zealand Anti-Vivisection Society) is Aotearoa's leading charity dedicated to the elimination of animal experimentation. Founded in 1978, they've spent nearly five decades advocating for animals, and their website is a critical tool for driving awareness, donations, and community engagement.
When they came to What IF Web, they had two clear problems to solve. Their Webflow site was consuming excessive bandwidth due to a build-up of large, unoptimised assets, resulting in significant monthly bills. And the site itself had grown difficult to use, with cluttered navigation that buried important pages and made it harder for visitors to find information or take action.
What We Did
NZAVS's monthly Webflow bill was cut by more than 60%, saving them around $180 USD per month. For a charity that puts every dollar back into its mission, that's a saving that compounds month on month.
Beyond the cost reduction, the site is now a significantly more effective platform for the organisation. The navigation overhaul has made information easier to find, the shop is better positioned to convert visitors into supporters, and the Grants page has the visibility it deserves.
"I approached Isaac on behalf of our organisation after we were experiencing bandwith issues that resulted in large bills each month. Isaac quickly identified the problem and sorted it out for us immediately, resulting in our monthly bills being cut in half. Most recently, Isaac & Tom have helped us to rejig our website, taking it from an awkward and confusing user experience to one that is seamless. As a non-profit, we need to keep our costs as low as possible and Whatifweb are always extremely transparent with their costs and do all they can to help us edit our website ourselves, with detailed training videos and video calls if needed. I would highly recommend Whatifweb to any organisation looking for help or to improve their website, especially if you want 5 star service!"
The Result
NZAVS's monthly Webflow bill was cut by more than 67%, saving them approximately $570 NZD per month and roughly $6,840 NZD annually. For a charity that puts every dollar back into its mission, that's a saving that compounds month on month.
Beyond the cost reduction, the site is now a significantly more effective platform for the organisation. The navigation overhaul has made information easier to find, the shop is better positioned to convert visitors into supporters, and the Grants page has the visibility it deserves.
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