The Challenge
SnapPhoto, an innovative Australian photographer marketplace startup recognised a major industry problem. Most platforms exploit photographers with terrible websites that scream "we'll rip you off." Meanwhile, clients struggle to find the right photographer for their big moments.
SnapPhoto needed to solve both problems while standing out in a crowded market. So, through our friends at NoCodeCreations, SnapPhoto reached out to us to help bring their startup to life with visual branding, and designs for their new website and new web application.
What We Did
- Researched successful job boards in other industries to understand UX best practices and identify transferable elements that could elevate the photography marketplace experience
- Analysed existing photography websites and discovered a consistent pattern of poor design choices that erode user trust and create friction in the booking process
- Crafted a professional and trustworthy visual brand identity that positions SnapPhoto as a premium, reliable platform in the Australian market
- Created a clean, SaaS-inspired website design that effectively communicates value to both photographers and clients
- Designed an intelligent matchmaking app with intuitive filtering and booking features that makes finding the perfect photographer effortless
"Working with Tom at What IF Web has been transformative for my business. His exceptional communication, meticulous attention to detail, and extensive knowledge have significantly enhanced the quality of our client deliverables. The website and application design services provided by What IF Web are outstanding. The level of professionalism and expertise ensures a finished product that not only meets but exceeds expectations. I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."
The Result
SnapPhoto’s new brand and online presence positions them as Australia's premium photography marketplace. The clean, trustworthy design builds confidence with photographers while incorporating UX features that make it simple for clients to find their perfect match.
With a professional platform that treats photographers fairly and helps clients make confident decisions, SnapPhoto is set to disrupt a market that desperately needed disruption.
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