The Objective
Uinvest is a Melbourne-based concierge property investment service empowering Australians on their investment journeys. As a new player in the space, they needed a bold, distinctive brand and an online presence that would establish trust and set them apart from competitors. With an industry filled with uninspired, outdated branding, we saw an opportunity to craft something fresh for Uinvest.
What We Did
- Researched and dove deep into Uinvest’s vision, audience, and industry landscape, laying the foundation for a strong, future-forward brand identity that would resonate with Uinvest’s future clientele.
- Established a bold and modern brand identity with purple and green as primary colors. Purple conveys luxury and sophistication, while green represents growth and balance. To further enhance this palette, we introduced a neutral tan accent, adding warmth and grounding the design with a sense of balance and approachability.
- Designed the logo, featuring a shield emblem, a symbol of protection and trust. This element was central to the brand’s ethos, reinforcing their role as a reliable partner in property investment.
- Brought the brand to life online, with a bespoke website design. Incorporating home imagery, pill-shaped elements, and window-like frames, the site invites users to envision their future in a luxury space. There was also a focus on illustrating services for the website.
"Working with Tom at What IF Web has been transformative for my business. His exceptional communication, meticulous attention to detail, and extensive knowledge have significantly enhanced the quality of our client deliverables. The website and application design services provided by What IF Web are outstanding. The level of professionalism and expertise ensures a finished product that not only meets but exceeds expectations. I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."
Kane Patterson
Director, No Code Creation
The Result
Uinvest now boasts a distinct, high-impact brand and website that positions them as a leader in the Australian property investment market. Their new identity not only builds trust with potential investors but also elevates the standard in an industry known for outdated branding.
