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API Integrations That Connect the Dots

Connecting your site to the tools and platforms you already run, so data moves without anyone copying and pasting.

Get Your Tools Talking

Businesses run on a pile of separate tools that mostly ignore each other. Someone ends up exporting a spreadsheet from one and pasting it into another, which is both dull and a great way to introduce mistakes.

We build the API integrations that let your systems talk directly, so the data moves itself.

Case Studies

Integrations that keep the data moving

A sample of sites wired into the tools our clients already run on.

Carepatron

Rebuilt a healthcare SaaS website to scale 10k to 450k monthly sessions

Marketing Websites

Web Applications

Orana Car and Truck Rental

A custom vehicle booking system built to scale

Branding

Web Applications

Resilience Web

Building the world’s first resilience directory

Marketing Websites

Ongoing Support

Scale Ventures

A simple minimalist website that acts as a information hub for potential clients

Got a Crazy Idea? We're All Ears

Reach out, share your story, and Isaac or Tom will get back to you, usually same day. Let’s make some magic together.

Four men posing for a photo in a room with concrete walls and floor, three seated on a blue couch and one standing behind. From left to right on the couch are Jacob in a blue sweater and jeans, Te Manihera in an orange t-shirt and dark pants, and Isaac in a black t-shirt with tattoos on his right forearm wearing brown shoes. Standing behind the couch is Tom, smiling broadly in a light-patterned shirt. Each man has his name written above with an arrow pointing to him.

People Who Asked "What IF?"

"What makes What IF stand out is the ease of collaboration, a really lovely team to work with, who have big bold ideas."

View Case Study

Taegan Baxter

Head of Marketing

"We'd absolutely recommend What IF to other business owners if they're wanting a professional, responsive, can-do developer."

Steve Hooker

CEO

"Working with What IF Web has taught me how to distill really complicated concepts into simple visuals that do a lot more than text."

View Case Study

Addy First

Co-Founder & COO

API integrations that stop the copy-paste

Every tool your business runs holds a piece of the picture. The value shows up when they actually talk to each other instead of sitting in separate tabs.

We connect your website to the systems that run your business: CRMs, payment platforms, booking tools, inventory, whatever you already use. Data flows between them automatically, so a form fill lands in your CRM and a booking updates your calendar without anyone lifting a finger.

If a clean integration is not possible, we will tell you before the work starts rather than after the budget is gone.

Frequently Asked Questions

Can a web application integrate with our existing tools?

Usually, yes. We connect to third-party platforms and APIs so your app fits the systems you already run rather than forcing you to start again. If something cannot be integrated cleanly, we will tell you that early rather than after the budget is spent.

Do you handle custom code and third‑party integrations like Zapier or Memberstack?

Yep, we do. Whether it's automation through Zapier, memberships with Memberstack, or a custom built app with Wized. We’ve integrated it all. If it plugs into Webflow, we’ve probably worked with it (or figured out how to make it work)

What if I need custom functionality that's not built into Webflow?

Webflow easily integrates with most tools through custom code, APIs, or services like Zapier. Common integrations include CRMs, email marketing platforms, analytics tools, and payment processors. We can recreate or improve upon most WordPress functionality while maintaining Webflow's clean, unified experience.