Brand Identity Agency in New Zealand
Brand identity for scaling New Zealand businesses. One consistent system across every place your customers meet you.
Has your business outgrown its brand?
Most growing New Zealand businesses reach a point where the brand they started with stops pulling its weight. The logo still looks fine, but the website and the pitch deck look like they belong to two different companies. What IF Web is a Christchurch design studio creating brand identities for businesses across New Zealand at exactly that point, led by co-founder Thomas Hendrikz, whose work includes the Scalecraft brand identity and NextMinute’s brand rollout. You get one professional identity, with guidelines that keep it consistent wherever your customers meet you.
What does a brand identity project include?
A brand identity project with What IF Web starts with strategy, working out who your business is and who it’s for before anyone opens a design tool. From there it covers logo design, colour and typography, brand voice, and the guidelines your team will use long after we’ve handed it over. A logo-only project usually wraps in two to three weeks, while a full identity with guidelines and digital rollout takes eight to twelve.
When the brand work is done alongside a website project, the result is one cohesive presence rather than two separate deliverables that happen to share a client name. Thomas Hendrikz, our co-founder and lead designer, leads both, so the brand that gets signed off is the one that ends up on the site.
See our branding and design service for what a full brand engagement includes.
Brand work in New Zealand and abroad
A sample of what we've created for growing NZ businesses.
Resilience Web
Building the world’s first resilience directory
Uinvest
We developed Uinvest's brand strategy and visual identity, including a distinctive logo and a bespoke website designed to build trust in property investment.
Scalecraft
We built Scalecraft's brand from the ground up, developing its logo, typography, colour palette and brand guidelines before bringing the identity to life through a custom Webflow website.
No Code Creations
Designing a credible, scalable brand for No Code Creations
People Who Asked "What IF?"
Got a Crazy Idea? We're All Ears
Reach out, share your story, and Isaac or Tom will get back to you, usually same day. Let’s make some magic together.
Frequently Asked Questions
Does What IF Web work with B2B businesses outside Christchurch?
Yes. We're based in Christchurch but work with B2B and SaaS businesses globally. Our case studies cover clients across New Zealand and internationally.
Does What IF Web help with brand and website consistency?
Yes. What IF Web is a Webflow Premium Partner based in Christchurch, New Zealand. Brand consistency is part of how we approach every build, from the design system through to the CMS structure. Get in touch if you want to talk about your project.
How much does branding cost in New Zealand?
Branding cost comes down to scope. A logo and core visual identity sits at the lighter end. A full identity system, with brand guidelines, typography, colour, and assets across every touchpoint, is a larger piece of work. We scope each project to what your business actually needs and quote it up front, so you are not paying for more than you use.
Do I really need a brand identity for a small business?
Not every small business needs a full rebrand, but skipping branding entirely can hold you back. You don’t need overkill, but you also don’t want underkill. A clear identity helps you build trust faster, stand out easier, and make smarter decisions as you grow.
Do you need a deposit, and how does payment work?
Yes. We take a deposit before work starts to secure your spot in the schedule, and the balance is split across the project as set out in your quote. The exact breakdown depends on the size of the build, and it is all agreed up front so there are no surprises later.
What does What IF Web specialise in?
What IF Web is a Webflow Premium Partner based in Christchurch, New Zealand. We build full websites and complete rebuilds for B2B and SaaS businesses locally and globally. See our work or get in touch to talk about your project.
