Website Development Done Properly
Clean, fast, reliable website builds and dev upgrades for brands who want their site to work as well as it looks.
Website Development That Brands Trust
We turn designs into fast, responsive websites that hold up. Clean code, no bloat, and a build that behaves the same on every screen and browser.
Whether you are starting fresh or fixing a site that has started to creak, we have the dev chops to sort it.
Let’s Build Something Great Together
A rebrand. A new website. A custom app. A better way to show up online. Whatever's next, let's make sure your digital presence is ready for it.
Website development that holds up under pressure
A fast, reliable website is no longer optional, it is essential. Is your current site sluggish, prone to bugs, or holding back your growth? Tired of developers who overpromise and underdeliver?
At What IF Web we are a website development team based in Christchurch, building high-performance sites for brands across New Zealand and beyond. We focus on clean code, responsive build, fast load times, and the technical groundwork that gives your site the best shot at ranking.
Whether you need a full website build or targeted dev upgrades to an existing site, we have the expertise to get it done right. If your project calls for custom software, portals, or booking systems, that sits under our web applications service.
People Like You Who Asked Themselves “What IF ?”
"I approached Isaac on behalf of our organisation after we were experiencing bandwith issues that resulted in large bills each month. Isaac quickly identified the problem and sorted it out for us immediately, resulting in our monthly bills being cut in half."
"We were blown away by Isaac and the team who worked on our project. Super responsive, helpful and a tightly run ship, will definitely work with again."
"I've worked with many developers over the years; these guys were one of the easiest and communicated better than anyone I've ever seen."
"They produced A+ outcomes within the timeline and budget agreed upon. I highly recommend them to anyone needing a Webflow build or redesign."
"The team did a great job delivering a great website experience. They are very responsive and great to work with.
"I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."
"I can confidently recommend the What If Web team to any business looking to stand up a modern, great looking and well crafted site."
"I worked with What IF Web to turn my design into reality, and I’m so happy with how it turned out! They really took my ideas and added their own magic."
"Isaac and Tom with What IF Web were phenomenal to work with, point blank. The website they designed, and developed through Webflow was more than I could've imagined."
"They are quick to respond and action work requests to a high standard, creates helpful guides and is extremely professional in all they do."
"Isaac has worked with my team for the last few months and has been dedicated and diligent, even when briefs are light and time is tight!"
"The team and I highly recommend Isaac and the What IF Web team. He is using the absolute top techniques and processes available."
"Great web design and development service - very proactive and always provide really useful input and feedback throughout the whole process."
"They are a really creative and imaginative team, but most importantly, they are a pleasant team to work with."
"The What IF team's dedication and proficiency in utilizing Webflow have truly exceeded our expectations, making them a top choice for website development services."
"What If provided an exceptional development experience. Not only were they transparent about pricing, but they also delivered our website swiftly while maintaining open communication."
"What IF captured what I needed perfectly. Their meticulous attention to detail made everything user-friendly. Their combination of technical prowess and genuine care truly sets them apart."
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“Isaac and his team have been delivered an outstanding result for us in what was a complex build across multiple platforms. I can't recommend them highly enough.”
"The What IF Web team is awesome. I will be referring them to others who need websites and my company will definitely be using them for all of our website updates."
"Super knowledgeable with great technical skills, but most importantly communicates quickly and thoughtfully, so we get great advice as well as top-notch service."
Why Go With What IF Web For Your Next Website Build
Choosing What IF Web means partnering with a Webflow expert who values transparency, clarity, and performance, delivering a website that works as hard as you do.
Built by Webflow Premium partners
You’re getting expertise from certified professionals who know how to craft high-quality, scalable Webflow sites.
No Hidden Costs
Transparent pricing and honest timelines, with no sneaky surprises.
Honest and Open Communication
We keep you in the loop, without the jargon.
No Monthly “Maintenance” Fee
Your site is yours to own and manage. No locked-in contracts, no
Frequently Asked Questions
How much does it cost to design and develop a website?
Your website price will vary depending on the scope of your project, such as the number of unique pages, the design, and whether advanced features and asset creation are required. While our pricing page gives a rough indication of costs, we recommend reaching out to us here for a free personalised quote.
What platforms do you build on?
We design in Figma and develop 90% of our websites in Webflow. We can also integrate with your existing third-party platforms, connect APIs, or develop custom features and functionalities tailored to your project needs.
How long does it take to design and develop a new website?
Our average project length, including onboarding, content strategy, design, development, and quality assurance/testing, is typically 8–10 weeks. Depending on the scope of your project, this may be longer or shorter. However, if you require a quicker turnaround, we are happy to discuss accelerated project options.
Will my website be responsive on mobile devices?
Absolutely. More people visit on mobile than ever, so we build every site to be mobile-optimised, not just mobile-responsive, making sure it looks and works properly on every device, screen and browser.
Will I be able to make changes to my website myself once it’s live?
Of course. It’s your website after all. Once your Webflow site is live, we’ll transfer full ownership to your personal account so you’re in complete control. Webflow’s CMS is incredibly user-friendly, which is one of the many reasons our clients love it. And to make things even easier, we’ll also provide training videos so your team can manage updates with confidence. Need extra support? We’re here for ad hoc updates, retainers, or post-launch consulting.
Why should I choose What IF Web over other website agencies?
We're not your average agency. We're small on purpose, so the person you speak to is the one building your site. No middlemen, no solo juniors, just expert craftsmanship and high attention to detail. We're big on communication and we'll tell you straight if something isn't working.
Do you host websites?
Yes and no. If your website is built in Webflow, you don’t need to host with us or any other agency. It’s like a Netflix subscription. Webflow handles the hosting, security, and performance for you. You just pay them directly, and they keep everything running smoothly. For the occasional WordPress site or Vue app, yes, we do offer hosting solutions. We’ll set you up with something solid and secure.
Do you offer SEO strategy?
We don’t offer SEO strategy, but we do handle technical SEO. That means we build your site in a way that gives you the best shot at ranking. Fast load times, clean code, and proper structure. Think of it as the trampoline that helps your SEO bounce higher. If you’re running a campaign or hiring an SEO agency later, your site will already be ready to go. We also now offer AI Search as a service.
Can you work from our design, or do you need to design it yourself?
If you’ve already got designs for your app or website, we can jump straight into dev. We’ll have to quality check the files, advise on best practices, and bring it to life in Webflow or advise whatever stack suits best. If you need design too, we’ve got an award winning in house team.
What web development projects do you handle?
We handle sleek one pagers to full blown web apps, we’ve got it covered. If you need a brochure site, custom booking system or a CMS with advanced filtering, we design and build sites that scale with your business. If it lives on the web and needs to look damn good, we’re your team.
