Webflow Development From a Premium Partner
What IF Web is a Webflow Premium Partner in Christchurch, building and migrating Webflow marketing sites for teams who want to run their own site without waiting on a developer.







What does a Webflow development agency do?
A Webflow development agency designs, builds and migrates websites on Webflow, then hands your team the keys. What IF Web has been building on Webflow since 2022 and holds Premium Partner status, which Webflow only awards after reviewing an agency's work. Every site we build uses the Finsweet Client-First system, so the class names make sense to the next person who opens the Designer (even if that person isn't us).
How does moving an existing site to Webflow work?
We rebuild the design and structure in Webflow and move your content into the CMS. Every old URL gets a 301 redirect to its new home, so search engines and bookmarks don't land on a 404.
We map the URLs before anything is built and load the redirects before launch rather than after, because the gap between the two is where rankings go to die. Every redirect is checked to resolve in one hop, with no chains. Most of our migrations come across from WordPress and CraftCMS, and the content usually gets a tidy on the way over (CMS collections collect clutter like a kitchen drawer).
Can your team update the site without a developer?
Yes. Once the site is live, ownership moves to your own Webflow account, and your team gets recorded Loom walkthroughs of the pages and collections they'll use day to day. Pages are built from a set of on-brand components, so a marketer can put together a new landing page by lunch without breaking the layout. If you'd rather hand changes back to us, ongoing support is billed hourly.
What happens when a business outgrows Webflow?
Carepatron is the honest example. What IF Web took over Carepatron's Webflow site in 2022, and while we looked after it, it grew from 10k to 450k monthly sessions, with 8,000+ CMS items across 22 collections in 24 languages and a 20% lift in conversions. At that size it hit Webflow's bandwidth and CMS limits, so we migrated it to a custom React, Astro and Strapi build on AWS.
Most marketing sites never get near that ceiling, and if yours might, we'll tell you before you've built on it. Read the Carepatron case study.
Webflow builds from a Premium Partner
A sample of Webflow sites we've built and handed over to their teams.
Got a Crazy Idea? We're All Ears
Reach out, share your story, and Isaac or Tom will get back to you, usually same day. Let’s make some magic together.

People Who Asked "What IF?"
Who builds your Webflow site at What IF Web?
The person you talk to on the first call is the person building your site, because What IF Web has no account managers and no junior handoff.
Isaac Farrow leads Webflow development and Thomas Hendrikz leads design. Jacob handles GSAP animation and interactions, and Te Manihera builds the custom code and integrations Webflow can't do on its own.
Designs start as Relume wireframes in Figma, so nobody reinvents the navbar for the hundredth time, and every build follows Client-First so it stays tidy long after launch. We're on St Asaph Street in Christchurch and build for businesses across New Zealand and overseas.
Frequently Asked Questions
How much does it cost to design and develop a website?
Your website price will vary depending on the scope of your project, such as the number of unique pages, the design, and whether advanced features and asset creation are required. While our pricing page gives a rough indication of costs, we recommend reaching out to us on our contact page for a free personalised quote.
How long does it take to design and develop a new website?
Our average project length, including onboarding, content strategy, design, development, and quality assurance/testing, is typically 8–10 weeks. Depending on the scope of your project, this may be longer or shorter. However, if you require a quicker turnaround, we are happy to discuss accelerated project options.
Will my website be responsive on mobile devices?
Absolutely. More people visit on mobile than ever, so we build every site to be mobile-optimised, not just mobile-responsive, making sure it looks and works properly on every device, screen and browser.
Will I be able to make changes to my website myself once it’s live?
Of course. It’s your website after all. Once your Webflow site is live, we’ll transfer full ownership to your personal account so you’re in complete control. Webflow’s CMS is incredibly user-friendly, which is one of the many reasons our clients love it. And, to make things even easier, we’ll also provide training videos so your team can manage updates with confidence. Need extra support? We're here for ad hoc updates and post-launch help, billed hourly.
What does it mean that What IF Web is a Webflow Premium Partner?
It means Webflow has reviewed our work and verified What IF Web as a Premium Partner, the tier above Certified and Professional partners and below Enterprise. Webflow awards the status based on the quality of the sites an agency has built, so it can't be bought. You can see our profile in the Webflow partner directory.
Do you host websites?
Yes and no. If your website is built in Webflow, you don’t need to host with us or any other agency. It’s like a Netflix subscription. Webflow handles the hosting, security, and performance for you. You just pay them directly, and they keep everything running smoothly. For the occasional WordPress site or Vue app, yes, we do offer hosting solutions. We’ll set you up with something solid and secure.
Do you offer SEO strategy?
We don’t offer full SEO strategy, but we do handle technical SEO. That means we build your site in a way that gives you the best shot at ranking. Fast load times, clean code, and proper structure. Think of it as the trampoline that helps your SEO bounce higher. If you’re running a campaign or hiring an SEO agency later, your site will already be ready to go. We also now offer AI Search as a service.
Is Webflow better than WordPress for a business website?
For most business websites, yes. Webflow produces clean, standards-based code, handles hosting and performance at the platform level, and gives non-technical teams a CMS they can use without breaking anything. Plugin-based platforms add maintenance, security patching and gradual performance decay that someone has to manage. The platform decision affects speed, cost and maintenance for years, so it's worth making deliberately rather than by default.
Will I lose my SEO rankings if I switch from WordPress to Webflow?
Not if the redirects are done properly. Rankings drop when old URLs 404 or redirect through chains, so every URL gets mapped and a single-hop 301 goes in before launch. Expect some movement for a few weeks while Google recrawls the site, which is normal.
Do you start from scratch or work with existing designs/templates?
We don’t do cookie cutter, off the shelf templates. They’re usually clunky, bloated, and not built with your business in mind. Instead, we use Relume to rapidly wireframe and map out your site in Figma, creating a clear blueprint that’s tailored to your brand and strategy. This means we’re not reinventing the wheel, but we are custom building every spoke to fit your business. Once the design’s locked, we bring it to life in Webflow using a clean, scalable framework that’s easy to manage and built to grow with you.
What types of projects are ideal for Webflow?
Webflow is perfect for high impact brochure sites, marketing sites, landing pages, and dynamic CMS powered websites. Think startups, SaaS, services, and product-based businesses that need to look sharp and scale fast. If you're building the next Facebook, okay, maybe not. But if you're ready to look the part and move like a rocket? Webflow’s your playground.




