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A Logo That Still Looks Like You in Ten Years

A logo built to work everywhere, from a favicon to the side of a van, without falling apart when it shrinks.

Te Manihera writing notes

More Than a Nice Mark

A good logo does a lot of quiet work. It sits at the top of your site, on your invoices, on the app icon someone taps without thinking. It has to hold up at every size and never look like an afterthought.

We design logos that carry that weight, built around who you are rather than whatever happens to be trendy this year.

Got a Crazy Idea? We're All Ears

Reach out, share your story, and Isaac or Tom will get back to you, usually same day. Let’s make some magic together.

Four men posing for a photo in a room with concrete walls and floor, three seated on a blue couch and one standing behind. From left to right on the couch are Jacob in a blue sweater and jeans, Te Manihera in an orange t-shirt and dark pants, and Isaac in a black t-shirt with tattoos on his right forearm wearing brown shoes. Standing behind the couch is Tom, smiling broadly in a light-patterned shirt. Each man has his name written above with an arrow pointing to him.

People Who Asked "What IF?"

"What makes What IF stand out is the ease of collaboration, a really lovely team to work with, who have big bold ideas."

Taegan Baxter

Head of Marketing

"We'd absolutely recommend What IF to other business owners if they're wanting a professional, responsive, can-do developer."

Steve Hooker

CEO

"Working with What IF Web has taught me how to distill really complicated concepts into simple visuals that do a lot more than text."

Addy First

Co-Founder & COO

A logo designed to earn its keep

A logo is the one bit of your brand that turns up absolutely everywhere. It is worth getting right rather than settling for whatever the template came with.

We design logos for businesses in New Zealand and beyond, starting with what your brand actually stands for and working out from there. You get a mark that reads clearly at any size, a set of variations for different backgrounds and formats, and the files to use them properly.

No stock icons, no fifty rushed options to pick from. Just a considered logo you will still be happy with well after the novelty wears off.

Frequently Asked Questions

What’s the difference between brand design and just having a logo?

A logo is just the tip of the iceberg. Brand design encompasses the entire system, including visuals, voice, personality, and structure. It’s what makes your brand feel like your brand, not just a graphic on a business card. It’s what people remember when you’re not in the room.

Do I keep full ownership of the designs and assets?

Yes. If we design it for you, it’s yours. No strings. No licensing traps. You get clean files, full control, and the confidence to use your brand however and wherever you need. For things like fonts or third party assets, we’ll let you know upfront if any licenses need to be purchased separately. No surprises; just clarity and transparency.

Still Have Questions?

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