A Logo That Still Looks Like You in Ten Years
A logo built to work everywhere, from a favicon to the side of a van, without falling apart when it shrinks.
More Than a Nice Mark
A good logo does a lot of quiet work. It sits at the top of your site, on your invoices, on the app icon someone taps without thinking. It has to hold up at every size and never look like an afterthought.
We design logos that carry that weight, built around who you are rather than whatever happens to be trendy this year.
Let’s Build Something Great Together
A rebrand. A new website. A custom app. A better way to show up online. Whatever's next, let's make sure your digital presence is ready for it.
A logo designed to earn its keep
A logo is the one bit of your brand that turns up absolutely everywhere. It is worth getting right rather than settling for whatever the template came with.
We design logos for businesses in New Zealand and beyond, starting with what your brand actually stands for and working out from there. You get a mark that reads clearly at any size, a set of variations for different backgrounds and formats, and the files to use them properly.
No stock icons, no fifty rushed options to pick from. Just a considered logo you will still be happy with well after the novelty wears off.
People Like You Who Asked Themselves “What IF ?”
"I approached Isaac on behalf of our organisation after we were experiencing bandwith issues that resulted in large bills each month. Isaac quickly identified the problem and sorted it out for us immediately, resulting in our monthly bills being cut in half."
"The What IF Web team are a great asset to help our business achieve our website goals. They provide timely insight and advice and are proactive in getting projects done. Would recommend them to anyone looking for website design or development resources."
"Creative legends. We didn't want a boiler plate template, but someone who could take our brand guidelines and raise them to the next level. Tom was great to work with, communicated well, and understood what we were after first time. Highly recommended!"
"I've been very impressed by the team at What IF web. They have completely smashed it, giving us a website design that is streets ahead of what we had."
"They produced A+ outcomes within the timeline and budget agreed upon. I highly recommend them to anyone needing a Webflow build or redesign."
"The team did a great job delivering a great website experience. They are very responsive and great to work with."
"I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."
"I can confidently recommend the What If Web team to any business looking to stand up a modern, great looking and well crafted site."
Why go with What IF Web for your logo
You work directly with the designer, you own every file at the end, and we will tell you honestly when an idea is not working rather than let you launch with it.
Tailored Branding, Not Templates
Every brand is unique; we build from scratch to reflect that.
Designed for the Digital Space
We create brand identities built to shine online, from social media to websites and beyond.
Honest and Open Communication
We keep you in the loop, without the jargon.
No Hidden Costs
Transparent pricing and honest timelines, with no sneaky surprises.
Frequently Asked Questions
What’s the difference between brand design and just having a logo?
A logo is just the tip of the iceberg. Brand design encompasses the entire system, including visuals, voice, personality, and structure. It’s what makes your brand feel like your brand, not just a graphic on a business card. It’s what people remember when you’re not in the room.
Do I keep full ownership of the designs and assets?
Yes. If we design it for you, it’s yours. No strings. No licensing traps. You get clean files, full control, and the confidence to use your brand however and wherever you need. For things like fonts or third party assets, we’ll let you know upfront if any licenses need to be purchased separately. No surprises; just clarity and transparency.
