UI and UX Design Built Around Real People
Interface and experience design that makes a site easy to use and hard to leave, shaped around how people actually behave.
Design That Works the Way People Do
There is a big gap between a site that looks nice in a screenshot and one that is actually pleasant to use. The difference is UX: the thinking about where people click, what they expect, and where they get stuck.
We design the interface and the experience together, so your site works as well as it looks.
Let’s Build Something Great Together
A rebrand. A new website. A custom app. A better way to show up online. Whatever's next, let's make sure your digital presence is ready for it.
UI and UX design that quietly does its job
Good design is mostly invisible. People only notice the interface when it gets in their way, and by then they are usually leaving.
We design interfaces and user journeys for websites and apps, working from how people actually move through a page rather than how we wish they would. That means clear layouts, obvious next steps, and the small interaction details that make something feel considered.
The result is a product people can use without thinking about it, which is the whole point. When the design is right, nobody notices it, they just get what they came for.
People Like You Who Asked Themselves “What IF ?”
"I approached Isaac on behalf of our organisation after we were experiencing bandwith issues that resulted in large bills each month. Isaac quickly identified the problem and sorted it out for us immediately, resulting in our monthly bills being cut in half."
"The What IF Web team are a great asset to help our business achieve our website goals. They provide timely insight and advice and are proactive in getting projects done. Would recommend them to anyone looking for website design or development resources."
"Creative legends. We didn't want a boiler plate template, but someone who could take our brand guidelines and raise them to the next level. Tom was great to work with, communicated well, and understood what we were after first time. Highly recommended!"
"I've been very impressed by the team at What IF web. They have completely smashed it, giving us a website design that is streets ahead of what we had."
"They produced A+ outcomes within the timeline and budget agreed upon. I highly recommend them to anyone needing a Webflow build or redesign."
"The team did a great job delivering a great website experience. They are very responsive and great to work with."
"I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."
"I can confidently recommend the What If Web team to any business looking to stand up a modern, great looking and well crafted site."
Frequently Asked Questions
What is UX design?
UX design is the process of shaping how a person feels when they use a product. It covers everything from how a website is structured to how easy it is to complete a task. Good UX means the experience feels effortless. Bad UX means people leave or abandon their cart.
What's the difference between UX and UI design?
UI (user interface) design is about how something looks. UX (user experience) design is about how it works. UI is part of UX, but not the whole picture. A site can look great and still be frustrating to use. Good UX means the two work together so the experience feels seamless.
Why does UX design matter for my business?
Every button someone doesn't click or every cart someone abandons is lost revenue. Good UX reduces friction and keeps people moving toward the action you want them to take.
What does a UX designer actually do?
A UX designer maps out how users move through your product and identifies where they drop off or get confused. For SaaS and B2B businesses, that covers everything from information architecture to the final checkout flow.
Does What IF Web apply UX design principles to its websites?
Yes. What IF Web is a Webflow Premium Partner based in Christchurch, New Zealand. UX principles are baked into every site we build, from how the navigation is structured to how users move through to a CTA. Get in touch to talk about your project.
