Good Things Happen When You Don’t Do Normal
We're a New Zealand creative studio building brands, websites, web apps and AI search strategies for high-growth companies globally.
Get to know the What IF team
People Who Asked "What IF?"
People Like You Who Asked Themselves “What IF ?”
"I approached Isaac on behalf of our organisation after we were experiencing bandwith issues that resulted in large bills each month. Isaac quickly identified the problem and sorted it out for us immediately, resulting in our monthly bills being cut in half."
"The What IF Web team are a great asset to help our business achieve our website goals. They provide timely insight and advice and are proactive in getting projects done. Would recommend them to anyone looking for website design or development resources."
"Creative legends. We didn't want a boiler plate template, but someone who could take our brand guidelines and raise them to the next level. Tom was great to work with, communicated well, and understood what we were after first time. Highly recommended!"
"I've been very impressed by the team at What IF web. They have completely smashed it, giving us a website design that is streets ahead of what we had."
"They produced A+ outcomes within the timeline and budget agreed upon. I highly recommend them to anyone needing a Webflow build or redesign."
"The team did a great job delivering a great website experience. They are very responsive and great to work with."
"I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."
"I can confidently recommend the What If Web team to any business looking to stand up a modern, great looking and well crafted site."
Not Your Average Creative Studio
What IF Web is a creative studio based in Christchurch, New Zealand. We turn bold ideas into standout digital experiences for ambitious brands - because we know that good things happen when you don’t do normal.
Let’s Build Something Great Together
A rebrand. A new website. A custom app. A better way to show up online. Whatever's next, let's make sure your digital presence is ready for it.
Frequently Asked Questions
How much does it cost to design and develop a website?
Your website price will vary depending on the scope of your project, such as the number of unique pages, the design, and whether advanced features and asset creation are required. While our pricing page gives a rough indication of costs, we recommend reaching out to us here for a free personalised quote.
What platforms do you build on?
We design in Figma and develop 90% of our websites in Webflow. We can also integrate with your existing third-party platforms, connect APIs, or develop custom features and functionalities tailored to your project needs.
How long does it take to design and develop a new website?
Our average project length, including onboarding, content strategy, design, development, and quality assurance/testing, is typically 8–10 weeks. Depending on the scope of your project, this may be longer or shorter. However, if you require a quicker turnaround, we are happy to discuss accelerated project options.
What is a web application?
A web application is software that runs in the browser and does a job, not just presents information. Think booking systems, client portals, dashboards, and internal tools. If your users log in, enter data, or get something back, you are looking at a web app.
What gets a business cited by AI?
The biggest thing is original content: your own data, first-hand expertise, and a clear point of view, structured so AI can read it easily. Clear headings and proper tables make that easier. Being mentioned on other sites the AI already trusts matters too, so your story matches up wherever it looks.
What does it mean that What IF Web is a Webflow Premium Partner?
The Certified Webflow Premium Partner Badge is a reflection of our expertise and dedication to building exceptional websites. It recognises What IF Web as one of the industry’s best and a trusted partner for your next Webflow project.